Advantages and Disadvantages of Outsourcing

What is Outsourcing?

Outsourcing is defined as the use of outside resources to perform activities traditionally handled by in-house staff. An organization might want to provide support for their product but hiring professionals and training them can be very tedious process, this is where outsourcing companies come into play.

Why Outsourcing Works?

The outsourced support service providers only concentrate on hiring and training professionals on technical areas and they are expert in these areas. So they can provide high quality support for very low price.

Reasons for Outsourcing:

As companies grow in size and operations, it is very important that the management have to concentrate on core operations rather than providing support. So these operations have to be outsourced to the companies strong in these areas.
Here are some common reasons:

  • Companies can reduce and control operating costs.
  • Gain access to world class resources.
  • Free internal resources for other purposes.
  • Providing support through in-house staff is time consuming to manage.
  • Insufficient internal resources.
  • Share risks with a partner company.

Outsourcing has become popular:

Despite outsourcing having come into a lot of controversies in recent years, people predict that outsourcing is going to grow very fast. Many companies are drawing up plans to outsource work to offshore locations.

Should you outsource support or not?

It is good to have an IT person in the office but one person cannot have knowledge in all the areas. If he has knowledge in all the areas, he will not come cheap. Another important thing is that he cannot work 24/7. So you need a teem of IT professionals, that will be very costly.So does it make sense for small businesses to hire a full-time IT staff or outsource their IT needs? That depends. Checking the advantages and disadvantages will provide a clear picture.

In-House Support: Advantages

Easy access:

The title explains the meaning. You can make him work anytime you want . He will be available at office to start the work immediately.

In-House Support: Disadvantages

Hidden costs:

Hiring a full-time IT professional is expensive . Providing the IT staff with computer/laptop, telephone, payroll account and benefits drives the cost up even higher. You can’t just hire an IT professional, forget to train him to work according to the organization.

Limited technical knowledge:

If you are hiring an IT expert, he might be expert in one field but not all the fields. He might be able to fix a server but he might not be able to fix the printer. You have to hire another IT person or you have to train your IT person in that field. Both are costly and time consuming.

Outsourcing Support Advantages

Less expensive:

Outsourcing tends to be less expensive than hiring a full time IT professional in-house. Many costs such as overhead are spread over several clients . Also, you don’t need to worry about costs associated with training or certifying an IT professional.

Round the clock support:

Many outsourcing companies offer 24/7 support and direct communication with the IT professional through live chat or help-desk or email. You can contact the IT person any time you want. If you have a server or email problem, the tech will walk you through the steps or he will fix the issue even if it is 2 a.m in the morning.

Outsourcing Support Disadvantages

Not part of the team:

Because outsourced IT professionals are there only when you need them to fix a problem, you may need to spend time bringing them up to speed when issues do arise .

Conclusion:

When considering the cost, time, experience and availability, for most small businesses, outsourcing is the best option. Outsourcing tech support allows the management to concentrate on the core business work rather than the tech support. It also allows businesses access to cutting-edge resources and expertise, without the costs typically associated with staying ahead of the technology curve.

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5 Essential Elements of Modern Website Design

Modern Website design is a relative expression. The thing we see most is that modern website design doesn’t require or advantage from a huge amount of fancy odds and ends. The more straightforward and clean the better the client experience is. Here are the five key components of modern website design.

1. Limit Colour Use

This may sound simple, however shading plans and shading decisions are imperative with regards to modern web design. The number of colors you incorporate in your modern design is an important aspect. Excessively numerous colors turn out to be outwardly diverting, so most modern website designs decide on just 2, or at the most 3 in their real plan components. You won’t discover a rainbow of colors, only one foundation shading (white or dark) and one noteworthy accent shading (silver, yellow and blue, individually). Streamlining the shading plan of your Site makes it less demanding to decide and this is the reason there are just negligible shading mixes in the present-day Website designs.

2. A lot of White Space

Google is straightforward yet powerful. This obliges the last current website Design component, however something many refer to as “white space,” is also very attractive. It doesn’t necessarily even need to be white, rather, white space is a term utilized for the measure of “unfilled” space – i.e. margin between your content and the edge of your screen, and buffers between the elements on your page. Things ought to have space to move around, if your Website is crowded, it is difficult to direct the attention of your website visitor’s eye.

3. Clean Backend Coding

This modern website design element is one that you won’t notice visually, but rather one that is likely the most imperative with regards to the functionality of your Site. Behind each Website there is a lot of coding in the backend that will direct how your website performs.

4. Search Engine Optimisation (SEO) seo services qatar

There are modern website design elements that can greatly improve the Search Engine Optimization of your site. A lot of these are invisible to the naked eye and also appear in the backend coding of your pages and posts. There are design tricks like meta tags, title tags, heading tags and other HTML code that can go a long way in helping your site climb the ranks of Google’s search engine.

5. Transformation Elements: Calls-To-Action

As we discussed before, transforming the website visitors into leads and customers is equally vital to the modern website design – and here’s the reason: Websites are intended to connect you with the people who are interested in your content and offerings. In order to make such association with your website visitors, you need to develop bonding with these visitors through your website & marketing content.

Things like email subscription form, free downloadable e-books or whitepapers, free product forms, free consultation or different invites are incredible suggestions to take action. These should be incorporated into your modern website design and are imperative for social event the contact information of your visitor so you can proceed with discussions with them as leads and change over them into customers.

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Pros and Cons of Cross-Platform Mobile App Development

In 2011, having a mobile moved from “good to have” to “must have” for organizations of all sizes. The year 2012 onwards, that same movement is occurring with regards to supporting numerous versatile platforms. Certainly, while a few organizations prefer to focus on only one operating framework eliminating the other frameworks, a majority of the organizations and brands need to target most of the device categories. So, one can safely assume that it is not sufficient anymore to simply have an iPhone application – even little and medium sized organizations need an arrangement to support iPad, Android telephones, the Amazon Kindle, bigger Android tablets, Windows Phone and BlackBerry.

Development for these platforms is a test, particularly for the engineers or the businesses with resource constraint. Luckily, a whole set of mobile development languages exists to take care of this issue. Enter the cross-platform mobile development frameworks.

Cross-platform frameworks that include – Appcelerator’s Titanium, Rhodes and PhoneGap – are intended to facilitate the efforts of a developer or a development group to making applications for iOS, Android, BlackBerry, Windows Phones etc.

Similarly, as with any development frameworks, there are upsides and downsides to taking a cross-platform way to deal with versatile application configuration and development.

Pros of Cross-Platform Mobile App Development:

Quicker Speed of Development: It might be conceivably speedier to manufacture cross-platform versatile applications than creating native applications for Android or iOS. This is on account of the fact that here, you can utilize a solitary code-base and modify it for various versatile platforms to have another codebase for each platform. Moreover, creating one cross-platform mobile application functional across various platforms can likewise be more productive than making multiple native applications starting with no outside help.

Reusable Codes: This is one of the greatest points of interest for utilizing cross-platform mobile technology. The codes can be reused and tweaked to fabricate applications for all platforms. Basically, you need to develop the app for one technology and from here, you can utilize it for all the versatile platforms you need to have your application working with. Moreover, you can, likewise, utilize the codes in bits in future tasks on the off chance that you need to.

Simple to Develop: One of the best things about cross-platform mobile app development is that the vast majority of the half and half structures support both HTML5 and CSS3. This makes it, to a great degree, simple to create cross-platform applications since most designers have learning and mastery in HTML5 and CSS3. In the meantime, it keeps up the quality and consistency over all levels.

Influence High-Quality Plugins: Most of the top cross-platform frameworks such as Appcelerator and PhoneGap offer an extensive variety of modules and augmentations that can be flawlessly utilized with different devices and administrations to enhance an application’s usefulness, look and flexibility.

More noteworthy Market Reach: The central truth behind cross-platform mobile application improvement is straightforward – the more versatile platform you cover, the more prominent target gathering of people you’re ready to reach. Building an application that runs similarly well on iPhone/iPad, Android, Windows Phone, Blackberry or different platforms clearly gives you an additional preferred standpoint of taking advantage of a more extensive market.

Decreased Costs: Theoretically, it’s exceptionally financially savvy to create cross-platform mobile applications for various platforms since designers can utilize one and only code-base or program for every platform. This is genuine unless the application requires a lot of customization to be accomplished for every platform.

Enhanced Support for Cloud and Enterprise Services: Cross-platform frameworks, for example, Sencha, Titanium and PhoneGap encourage simple and smooth joining of cloud and endeavour administrations. This implies when Exchange Integration is coded, the system will work naturally on the different platform you’ve coded it for, and incorporate with cloud administrations such as Amazon AWS and Salesforce.

Effortlessness: Updates or changes to your half and half application would consequently be adjusted with every single mobile platform and devices, guaranteeing consistent operation. Cutting-edge innovations such as Appcelerator and PhoneGap offer an answer wherein engineers can without much of a stretch handle and send changes across all devices and platform.

Cons of Cross-Platform Mobile App Development:

May Lack 3D Support and Graphics: When it comes to eye-catching representation or 3D support, now and then, the cross platform applications face quality issues. Be that as it may, change-driven platforms, for example, Unity covers this hole, permitting engineers to make one of a kind and outwardly striking application outlines.

Platform Limitations: Every mobile platform has its own components, style and adaptabilities that may not be available in others. This put the engineers off guard since they won’t not have the capacity to tackle maximum capacity and functionalities accessible for separate native platform when assembling a half and half application for numerous platforms. Case in point, you will most likely be unable to influence novel devices and components of Android SDK when you’re building up a cross-platform application and not a mixture Android application.

Client Experience: iOS and Android app development frameworks, show screen format, functionalities and different elements are one of a kind. In this manner, outlining a crossover application that renders predominant client experience crosswise over two or more platforms can challenge. There are numerous fruitful applications that are manufactured locally, either on iOS, Android or other platforms. Indeed, even Facebook started with a cross-platform application however in the end moved to local iOS and local Android application subsequent to considering that the client experience wasn’t ideal.

Trouble in Platform Integration: In cross-platform applications, it’s not simply the User Interface that is distinctive. Incorporating the application with warnings, inclinations and nearby settings can likewise be a noteworthy test as you need to juggle through various stages and know how every functions. The capacity alternatives are additionally expanded across various platforms, and consequently, you may need to consider cloud choices or outsider cloud administration connecting with your application. This requires to having a very experienced and educated mobile app development team.

May Not Support Every Feature You Want: This is a noteworthy drawback of cross-platform applications. You can’t expect each component offered by Apple, Google or Microsoft in your cross-platform framework such as Sencha or PhoneGap. There are a few impediments on getting to various elements, and in this manner, your application won’t not have every one of the elements you need.

Speed Issues: On occasion, you can encounter speed issues when codes run and process. This happens when engineers apply cross-consistence procedure, and it’s been accounted for, to be particularly there with a large number of frameworks. SEO Company Qatar)

In spite of the way that cross-platform mobile applications need to face solid rivalry from bona fide and propelled innovation that local application improvement offer, half breed application development is growing because of the extent and utility it offers for financially savvy and quicker development.

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Ways to develop cross-platform desktop apps with PHP

So far, we have been creating only the web-applications using PHP but with the growing usage of PHP-GTK, we are now also able to develop cross-platform desktop applications using PHP. By ‘Desktop applications’, we mean the applications that are neither dependent on webservers such as IIS, Apache, nor on the web browsers. At present, JAVA and .Net are using the same technology wherein using virtual machine, these can optimize the code, execute according to the respective platforms. With PHP however, you will be able to work more independently and plan focally towards desktop presence to develop better cross platform apps representing your individual business needs. So, now we can build cross-platform desktop applications using PHP as well, with the help of PHP-GTK.
We can download the version of PHP-GTK currently in use from http://gtk.php.net/download.php
Nightrain is compatible with different PHP frameworks and applications which is still in process. So, in the near future, we can expect to be able to incorporate more features and aspects for developing complex applications. However, managing to work with it can also be a bit challenging for beginners or amateur developers.
WXPHP, also said to be the ‘wxWidgets for PHP’ is referred to as the PHP extension. Multi-platform desktop applications can be developed using the existing graphical components with various platforms. Using WXPHP, you do not build a regular website the way you do generally but you rather actually bring together different wx widgets from the library and put them to work for you, while working online. WXPHP helps you create your cross platform Desktop Application with the least technicalities involved and doing the least amount of experiment.
TideSDK is different from both the optioned mentioned above. We have to install sdks according to the different platforms. Once we install sdk, the helpers will enable us to arrange the applications ease of distributions and allow the development of the cross platform web applications with much ease. The helpers make use of the command line to enable building the applications easily.

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Why your Business Needs a Specialist for Website Design

It goes without saying that every business needs a specialist for their website design. This does not only help them put up with a striking presence on the web but it actually, helps them ensure the commercial success of their website.
With a specialist on board, they can rest assured that their target audience will be able to find all the information they seek as well as proceed to the shopping cart for purchasing any products they get interested in, while going through the website. The very process of website design a specialist adopts, can incite interest of the users in the particular offering they seek out.
So, if, with your business, you wish to cater to a larger audience across geographies or meet the convenience needs of your customers, you should seek the help of a website design specialist to understand how you should go about your web presence. A specialist designer usually has the experience and deeper understanding of what information your customer finds relevant and what are the most effective ways to present it on your website to make it look appealing. They know how a design can convey all about ‘what you are’ and ‘what you offer’ within the first 2-4 seconds. They know it is vital since if your design is not able to accomplish that, it can actually turn out to be a commercial failure.

Specialists know the value of good web design:
A good design makes our brand identity more consistent and it is more likely to make more visitors stick around instead of bouncing straight away. Specialists have a great sense of understanding as to how a good web design could turn out to be most profitable business and also how, there are types of businesses that have their own unique accessibility requirements. They are capable to ensure that those needs are met, which implies that they may come up with ideas that the newer businesses may not even know about.

Specialists Know Our Industry:
A specialist for web designing is completely cognizant about details such as what design, what layout, what feature & functionality works out the best for what kind of a business. Expertise saves the time and money for any business by knowing all such nitty-gritties. A business may just know a part of what it wants on its website but a specialist will always have complete insight into what all needs to be there, in order to make a lasting impact and make the business stand out.

Specialists know marketing:
Under supervision of a design specialist, the content will be designed in a way that ensures when consumers search for the type of services offered, the website will rank prominently and also, that the content will be optimized for mobile devices. A specialist can also set up a blog and either manage it or advise the business on getting the most out of it.

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The Obstacles Start-ups Face In The Way Of Mobile App Development

Mobile application development has turned into the most vital activity, which has a direct impact not only on the setting up of the start-ups but also on their advertising and branding. Obviously, no one needs a stale and tedious application which is indistinguishable from the other apps in the market. In this article, we’ve presented the journey of challenges, a Mobile application engineer experiences.

Here are some of the biggest hurdles faced by start-ups in the way of Mobile development:

1. Application Discovery

The key motivation behind building an app is to make life simple, profitable and pleasant. Keeping this in mind, making an application which gets noticed can be an overwhelming task. There are more many great applications than there are effective ones, which is on account of huge numbers of the great ones not getting any attention. Application discovery has a lot to do with who your clients are and what kind of administration they are expecting, their budget and numerous other elements. Therefore, it is advised to be wary about picking your mobile developer.

2. Development methodology

The world is not small and so isn’t the scope for Mobile application development. There can be multiple approaches for mobile app development for example: Half-and-half Versatile Application Development (blend of native application and web application), Cross platform native (application can be compatible with two or more platforms like iOS, Android and even JavaScript, HTML5 and so forth), Platform specific native application (made especially for one platform).

Choosing the development approach also helps you choose the framework and design mock-ups, UI and UX and numerous other basic elements that Mobile application is made of. So client cooperation is a cumulative concern with picking right improvement approach.

3. Risk Required

When you have chosen the development methodology, to develop your application, it requires sufficient amounts of cash (even for the sourcing the developers in case you don’t have your own development base). There is unknown time risk as after completion of Development, to bring another range of modules and for Iteration, sufficient amounts of cash can be required.

4. Device Compatibility

We are surrounded by abundance of cutting-edge Mobile brands. You can be lured into opting for different options for their respective advantages i.e. screen determination, OS prerequisites, RAM and different elements and whether your application is compatible to a cell phone or particular tablet or phablet. The primary issue is the choice of the OS (either Android or iOS). For various OS you need to go for various SDK (programming improvement pack), UI and UX, frameworks, Mock-ups and distinctive cycle forms. Your application ought to keep running on the most recent accessible versions of the specific OS and in addition, on a more established form of comparative OS. The observational arrangement is to build up an application for each diverse platform accessible in the event that you have enough speculation. My own sentiment on account of decision of the OS goes for iOS, however both OS have their up and down sides to them.

5. Execution versus Performance

Parameters, for example, an application outline, UI, client collaboration are imperative, however the fundamental variables you ought not to overlook are the Performance and battery utilization. On the off chance that you can build up a decent performing application without bug, which keeps running on the least possible power, this test can be overcome. The developers should be specific about their choice of the development tools such as SDK and they should be precise about the decision of the device as well.

6. Competition

When you built up an application, you have to launch it in the app market, where as I said before, the enormous number of applications are launched each day. As a start-up, the greatest test is to set its application apart from the app-store-noise right at the time of building the application. Indeed, even mainstream and alternative applications developers are battling hard to make their mark in the market.

7. ASO

ASO stands for App Store Optimization and it is a procedure of streamlining Mobile applications to rank higher in the output. Just the way SEO is for sites, ASO works for Mobile applications. The better your ASO, the more probable your application is to achieve a high number of downloads. This is in fact, a most demanding task that has remained ignored for long. It additionally incorporates a basic part of ‘Application store rating’ and ‘Application store positioning’.

8. App Marketing & Promotions

To wrap things up, as a start-up, you ought to have specific information about marketing and practical methods for promoting your application through the online channel. It includes PR and media planning, social and viral promotions to eventually make your application globally visible, which means the development of an application that empowers simple control over a focused group of people, natives, and languages. You can make an application available in an unusual yet appealing way that pulls in the buyers. There are a few challenges that you will confront: a market flooded with the same service providers as you, research for developing an application and others.

As a start-up, building up a Mobile application can be tiring yet incredible at the same time. Before you prepare for Development it will be an awesome precautionary measure to investigate the market, and choose the components that influence the most in that specific time period. Look for applications that are like yours, study them well as to whether they succeeded or fizzled. A mix of strategizing your app development and deployment along with its well-planned advertising and promotion while on-boarding an extraordinary development and marketing team can lead you to the roadway of mobile application success.

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News & Updates on Google Analytics – February 2015

Color Cuboid presents you with few updates by the Google Analytics which may be helpful to you in many ways to build you business and keep the performance of your websites high.

Trash Can: A New Creation by Google Analytics

Mistakes are made by everyone, some of which are damaging and seem to be irrecoverable like deleting of some crucial reporting information from Google analytics. This is a quite common mistake done by many people generally. After the mistake they struggle a lot to recover the data. To avoid this only google analytics has come up with something new that can help you to recover your deleted data or information.

To get started with it you need to navigate to the administrator tab, then select an account, and click the trash can feature on the left hand side of the panel. Now check out what is that you want to reclaim, and then click “ Restore”, and voila! Now you would find your view, property and account just same as before you have deleted it. Once it crosses 35 days that you have deleted it then there would be no use and the data will be gone even in the trash can also.

Google analytics has come up with this new idea so as to help its thousands of customers who rely on it for data and information. To learn more details about the Trash Can feature, please refer here

Instant Activation to Get Start Remarketing By Google Analytics

As we know that advertising and marketing play a very important role in either the success or failure of any business. This is very important for marketers to implement new things day to day. A part of the marketing activities is the remarketing, which has it’s own importance in the success of a business. For many advertisers remarketing is very important. But remarketing is really a tough task to go with even for the savviest marketers and advertisers. Because of this many advertisers keep tagging the hurdles.

They got to face many challenges and complexes while they think of going for remarketing.Google Analytics has come up with a new concept in order help the advertisers in this process of remarketing and also make them feel this task of remarketing easy with less hurdles and challenges. They have enabled remarketing with a single toggle, with which instead of manually updating all your sites you can use Instant Activation and get started with remarketing in four easy steps.I am sure you would be eager to know the four easy steps that would boost your business, to know in detail what the steps are and how to implement them you may visit here

 Add-ons For Google Sheets Would Simplify Your Google Analytics

Spreadsheets is a common tool that is preferred by the users of the Google Analytics so as to analyze their Google Analytics data or combine it with another data source. Exporting the data from Google Analytics to Google Sheets is a manual process which is tedious task if you are running reports frequently or managing multiple accounts.

Releasing Add-ons for your Google sheets would make it easier to get the Google analytics data into the Google sheets. Add-ons allow you to extend the power of Google Sheets by automating common tasks and integrating with external services. The Google Analytics Spreadsheet Add-on allows you to access your Google Analytics data, right from within a spreadsheet.

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Using CDNs for a Faster Website

Demand For a Faster Web

It is truly the epitome of the advent of information age when everyone from the tech savvy new age marketers to the way less tech savvy laymen stereotypes are seen on the streets tapping on smart phones, and talking rather enthusiastically and knowledgeably about dropping 3g internet rates. But it does not stop there, they want information and they want it now, on the go. People do not wait for your precious little website to load, they want it loaded and ready at the click of a button or the tap of a finger. To cater to the voraciously increasing demand for the huge reserves of information available through the internet in a fast and efficient way, an effective mode of content distribution called content delivery networks were designed and implemented.

Content Delivery Networks

CDNs are a method of providing content to end users in a fast and efficient way. CDNs or Content delivery networks use large networks of servers placed strategically around the world to remotely store data and provide it on demand to end users. The operational hierarchy is as follows: The various content rich websites and clients employ CDNs to distribute their online content effectively to their audience around the world. CDNs in turn employ ISPs, network carriers etc. and use data centers provided by them to host servers.

CDN

Types of Files That Can Be Stored in a CDN

Usually using a CDN, static files such as CSS files, Javascripts, images, videos, and audio files are stored for efficient and fast sharing. Files that do not undergo dynamic changes are preferably stored using CDNs.

Advantages of Using a CDN

Ease of access for data across the globe

Distribution of data and content using CDN has resulted in the starting of an age of faster and easier internet access. The time required to access data from a website that was established across continents and oceans has been reduced drastically through the introduction of CDNs. A series of signals that had to make the journey across land and sea could now be stored in remote servers and accessed on demand.

Decreases Server Load on the Main Infrastructure

Using the CDN distributed model of remote servers, the total load on the content provider owned IT infrastructure is drastically reduced. Instead numerous servers placed closer to the end users, shares the load and can alleviate network issues like bottlenecking and server overload.

Reduced Bandwidth Costs

Using CDNs the bandwidth costs accumulated by the content provider can be reduced.

Easy delivery of content rich media

Media such as audio and video files that require large bandwidth could be distributed faster and effectively through CDNs

Increased efficiency and higher revenue

Increase in response time for your websites and portals ensures a higher return of investments and furthermore it ensures customer satisfaction, effectively.

Manageable and efficient scaling

Your online business presence can be scaled up efficiently and effortlessly on the content distribution front using CDNs. This is especially effective in the case of e-commerce portals.

Easy management of traffic peaks

Traffic peaks can be easily manageable using CDNs due to its distributed nature and the availability of multiple sources for the same content.

Security benefits

Malicious attacks like denial of service (DoS) attacks can be contained and managed through the extensive network infrastructure offered by various CDNs.

LIST OF FREE CDNs

1. jsDelivr

An open source project, it is one of the most efficient and comprehensive options available online for developers. It hosts more than 1000 open source projects and provides the amazing service uptimes.

jsdelivr

2. Cdnjs

With just over 900 open source projects hosted on cdnjs, it is another big time player providing free CDN services. It supports numerous plugins and extensions making it a very reliable resource for developers.

Cdnjs

3. Microsoft Ajax CDN

Largely unnoticed and overlooked, Microsoft operates a fully functional and efficient CDN. Microsoft Ajax CDN supports numerous open source projects such as jQuery, Bootstrap, and respond.js Security and reliability is a guarantee from this open source project maintained by the tech giant.

Microsoft Ajax CDN

4. Open Source Software CDN

OSSCDN, as it is otherwise known, is an open source project maintained by MaxCDN and supported by jsDelivr.

Open Source Software CDN

5. Google Hosted Libraries

Another open source project by the tech giants, Google hosted libraries hosts numerous popular JavaScript frameworks such as AngularJS, jQuery, and even old ones such as MooTools and prototype.

Google Hosted Libraries

 6. Bootstrap CDN

Bootstrap CDN is a project specific CDN which can be used to serve the Bootstrap core, Fontawesome and Bootswatch.

Bootstrap CDN

7. jQuery CDN

This is another project specific CDN for jQuery projects.

jQuery CDN

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Typography for Web Design

Typography

What is typography?

Typography is defined as the art and technique of arranging and presenting written language in an aesthetically pleasing manner. The primary objective of a website is to convey information in an easily accessible way. A great design can be ruined by the inappropriate presentation of content in it, such as, by using fonts that are illegible and unattractive. Every web designer should have a basic idea about typography and be able to recognise which font would present a website in the right way, and convey the right look and feel effectively.

What can the designer do?

There are certain typographic properties that is entirely upto the designer to select and use appropriately. The most important of such properties is the font family. Selection of which is how the font for the required page is chosen. And there is the font stack which is a collection of font families that you will be using for you precious website. Font stack is like your list of font families that you prefer to use.

Next comes font weight. Font weight refers to the relative thickness of a character’s strokes. Remember how we make the text light, regular, bold, and extra bold etc. in a text document. Similarly the font weight can be specified using stylesheets as well. The weight of a typeface is determined using the TrueType scale, which runs from 100 to 900. In this range 400 is what we see as regular weight, getting bolder as it goes higher and lighter as it goes lower.

Casing is another call that the designer usually takes. Casing refers to size of the letters. Uppercase would comprise of capital letters and lowercase would be smaller letters. Uppercase and lowercase letters go together to make these forms such as sentence case, title case, toggle case etc. These are essentially used to present the content in such a way that it is recognizable based on its intent.

Letter spacing is the space between consecutive letters. Manipulating the letter space can dictate the readability of the content on your website. Letter spacing can manage the trade off between readability and aesthetic attractiveness. Letter Spacing should be carefully managed to obtain the right look and feel for the content. Letter spacing is also known as tracking. Like letter spacing, another variable that determines the readability is word spacing. Word Spacing refers to the spacing between words.

Another important concept is Kerning. Kerning is the adjustment of the spacing between individual letter forms. Appropriate Kerning also contributes to readability.

Readability is also affected by line-height. Line-height refers to the vertical space between each individual line in the content. It should be a balance between cluttering text and the lines appearing too far apart.

Selecting a typeface

There are two kinds of typefaces to select from, serifs & sans-serifs. Serifs are the name given to those additional strokes that terminates a main stroke. San-serifs are such typefaces that are devoid of any such additional strokes.

Serif typefaces are said to provide fluidity and an easier reading experience. But the main disadvantage being their characteristic of tiring out the reader with too many elements. They are said to complicate the typeface at times.

Sans-serif fonts are much better suited for web development as they are easily readable with enough white space between individual letters in the type form. And their less complicated appearance has led to their constant increase in popularity as the typefaces suited for the web.

We have established ourselves as a provider of enterprise class solutions with the technical prowess gained in over 13 years of industry experience.With the help of our talented rails developer FromRailsCarma We started working on client projects based on Ruby on Rails Development right in the initial days of this technology and have, since grown into RoR experts along with its development.

5 web design trends that will stay till 2015

Here’s what we think will be the 5 web design trends in the coming months and what features will be the websites made ​​of in the coming months.

1) Sidebar, now occupies the entire page content

One one hand, websites will be created more like applications and on the other hand it will force us to simplify the layout and elements of the site. The sidebars even on larger screens will be favored over fixed horizontal menu or pop-up menu, while the content takes up the whole width of the page.

2) Fewer text, many images (and videos)

Thanks to the enormous success of infographics, web design such as graphic design texts leave room for elements of visual communication that allow us to communicate the message immediately. Now the texts are becoming shorter, accompanied by high quality images, graphs, maps, icons and buttons. And to tell stories and communicate more complex messages comes the video, also used as a background.

3) The flat design

Even Apple has abandoned the previous design trend with the introduction of iOS8 (although it has not yet changed the horrible menu of the website). The flat design trend should finally make websites with shadows and reliefs to be obsolete in favor of websites that are designed flat and clean.

4) Simple or monochrome palette

The flat design pushes the designer to simplify the elements and graphics of the site. So then in the new sites are very simple and often monochromatic palette will be used to further complement the flat design concept.

5) CMS and framework

Are the websites designed and developed from scratch dead? Of course not! But we can’t deny that many important projects are using CMS and framework and will definitely continue to see this feature in the coming months. Consider for example the websites made ​​with WordPress or those based on Bootstrap or Foundation and how the use of CMS and framework can help speed development time and optimize results.

These are some of the trends that we are following this year and it will remain the same for next few months until 2015 arrives in style.