News & Updates on Google Analytics – February 2015

Color Cuboid presents you with few updates by the Google Analytics which may be helpful to you in many ways to build you business and keep the performance of your websites high.

Trash Can: A New Creation by Google Analytics

Mistakes are made by everyone, some of which are damaging and seem to be irrecoverable like deleting of some crucial reporting information from Google analytics. This is a quite common mistake done by many people generally. After the mistake they struggle a lot to recover the data. To avoid this only google analytics has come up with something new that can help you to recover your deleted data or information.

To get started with it you need to navigate to the administrator tab, then select an account, and click the trash can feature on the left hand side of the panel. Now check out what is that you want to reclaim, and then click “ Restore”, and voila! Now you would find your view, property and account just same as before you have deleted it. Once it crosses 35 days that you have deleted it then there would be no use and the data will be gone even in the trash can also.

Google analytics has come up with this new idea so as to help its thousands of customers who rely on it for data and information. To learn more details about the Trash Can feature, please refer here

Instant Activation to Get Start Remarketing By Google Analytics

As we know that advertising and marketing play a very important role in either the success or failure of any business. This is very important for marketers to implement new things day to day. A part of the marketing activities is the remarketing, which has it’s own importance in the success of a business. For many advertisers remarketing is very important. But remarketing is really a tough task to go with even for the savviest marketers and advertisers. Because of this many advertisers keep tagging the hurdles.

They got to face many challenges and complexes while they think of going for remarketing.Google Analytics has come up with a new concept in order help the advertisers in this process of remarketing and also make them feel this task of remarketing easy with less hurdles and challenges. They have enabled remarketing with a single toggle, with which instead of manually updating all your sites you can use Instant Activation and get started with remarketing in four easy steps.I am sure you would be eager to know the four easy steps that would boost your business, to know in detail what the steps are and how to implement them you may visit here

 Add-ons For Google Sheets Would Simplify Your Google Analytics

Spreadsheets is a common tool that is preferred by the users of the Google Analytics so as to analyze their Google Analytics data or combine it with another data source. Exporting the data from Google Analytics to Google Sheets is a manual process which is tedious task if you are running reports frequently or managing multiple accounts.

Releasing Add-ons for your Google sheets would make it easier to get the Google analytics data into the Google sheets. Add-ons allow you to extend the power of Google Sheets by automating common tasks and integrating with external services. The Google Analytics Spreadsheet Add-on allows you to access your Google Analytics data, right from within a spreadsheet.

We have established ourselves as a provider of enterprise class solutions with the technical prowess gained in over 13 years of industry experience.With the help of our talented rails developer @ RailsCarma We started working on client projects based on Ruby on Rails Development right in the initial days of this technology and have, since grown into RoR experts along with its development.

To get to know even more about this benefits by add-ons for Google Sheets refer here

Using CDNs for a Faster Website

Demand For a Faster Web

It is truly the epitome of the advent of information age when everyone from the tech savvy new age marketers to the way less tech savvy laymen stereotypes are seen on the streets tapping on smart phones, and talking rather enthusiastically and knowledgeably about dropping 3g internet rates. But it does not stop there, they want information and they want it now, on the go. People do not wait for your precious little website to load, they want it loaded and ready at the click of a button or the tap of a finger. To cater to the voraciously increasing demand for the huge reserves of information available through the internet in a fast and efficient way, an effective mode of content distribution called content delivery networks were designed and implemented.

Content Delivery Networks

CDNs are a method of providing content to end users in a fast and efficient way. CDNs or Content delivery networks use large networks of servers placed strategically around the world to remotely store data and provide it on demand to end users. The operational hierarchy is as follows: The various content rich websites and clients employ CDNs to distribute their online content effectively to their audience around the world. CDNs in turn employ ISPs, network carriers etc. and use data centers provided by them to host servers.

CDN

Types of Files That Can Be Stored in a CDN

Usually using a CDN, static files such as CSS files, Javascripts, images, videos, and audio files are stored for efficient and fast sharing. Files that do not undergo dynamic changes are preferably stored using CDNs.

Advantages of Using a CDN

Ease of access for data across the globe

Distribution of data and content using CDN has resulted in the starting of an age of faster and easier internet access. The time required to access data from a website that was established across continents and oceans has been reduced drastically through the introduction of CDNs. A series of signals that had to make the journey across land and sea could now be stored in remote servers and accessed on demand.

Decreases Server Load on the Main Infrastructure

Using the CDN distributed model of remote servers, the total load on the content provider owned IT infrastructure is drastically reduced. Instead numerous servers placed closer to the end users, shares the load and can alleviate network issues like bottlenecking and server overload.

Reduced Bandwidth Costs

Using CDNs the bandwidth costs accumulated by the content provider can be reduced.

Easy delivery of content rich media

Media such as audio and video files that require large bandwidth could be distributed faster and effectively through CDNs

Increased efficiency and higher revenue

Increase in response time for your websites and portals ensures a higher return of investments and furthermore it ensures customer satisfaction, effectively.

Manageable and efficient scaling

Your online business presence can be scaled up efficiently and effortlessly on the content distribution front using CDNs. This is especially effective in the case of e-commerce portals.

Easy management of traffic peaks

Traffic peaks can be easily manageable using CDNs due to its distributed nature and the availability of multiple sources for the same content.

Security benefits

Malicious attacks like denial of service (DoS) attacks can be contained and managed through the extensive network infrastructure offered by various CDNs.

LIST OF FREE CDNs

1. jsDelivr

An open source project, it is one of the most efficient and comprehensive options available online for developers. It hosts more than 1000 open source projects and provides the amazing service uptimes.

jsdelivr

2. Cdnjs

With just over 900 open source projects hosted on cdnjs, it is another big time player providing free CDN services. It supports numerous plugins and extensions making it a very reliable resource for developers.

Cdnjs

3. Microsoft Ajax CDN

Largely unnoticed and overlooked, Microsoft operates a fully functional and efficient CDN. Microsoft Ajax CDN supports numerous open source projects such as jQuery, Bootstrap, and respond.js Security and reliability is a guarantee from this open source project maintained by the tech giant.

Microsoft Ajax CDN

4. Open Source Software CDN

OSSCDN, as it is otherwise known, is an open source project maintained by MaxCDN and supported by jsDelivr.

Open Source Software CDN

5. Google Hosted Libraries

Another open source project by the tech giants, Google hosted libraries hosts numerous popular JavaScript frameworks such as AngularJS, jQuery, and even old ones such as MooTools and prototype.

Google Hosted Libraries

 6. Bootstrap CDN

Bootstrap CDN is a project specific CDN which can be used to serve the Bootstrap core, Fontawesome and Bootswatch.

Bootstrap CDN

7. jQuery CDN

This is another project specific CDN for jQuery projects.

jQuery CDN

We have established ourselves as a provider of enterprise class solutions with the technical prowess gained in over 13 years of industry experience.With the help of our talented rails developer fromRailsCarma We started working on client projects based on Ruby on Rails Development right in the initial days of this technology and have, since grown into RoR experts along with its development.

Typography for Web Design

Typography

What is typography?

Typography is defined as the art and technique of arranging and presenting written language in an aesthetically pleasing manner. The primary objective of a website is to convey information in an easily accessible way. A great design can be ruined by the inappropriate presentation of content in it, such as, by using fonts that are illegible and unattractive. Every web designer should have a basic idea about typography and be able to recognise which font would present a website in the right way, and convey the right look and feel effectively.

What can the designer do?

There are certain typographic properties that is entirely upto the designer to select and use appropriately. The most important of such properties is the font family. Selection of which is how the font for the required page is chosen. And there is the font stack which is a collection of font families that you will be using for you precious website. Font stack is like your list of font families that you prefer to use.

Next comes font weight. Font weight refers to the relative thickness of a character’s strokes. Remember how we make the text light, regular, bold, and extra bold etc. in a text document. Similarly the font weight can be specified using stylesheets as well. The weight of a typeface is determined using the TrueType scale, which runs from 100 to 900. In this range 400 is what we see as regular weight, getting bolder as it goes higher and lighter as it goes lower.

Casing is another call that the designer usually takes. Casing refers to size of the letters. Uppercase would comprise of capital letters and lowercase would be smaller letters. Uppercase and lowercase letters go together to make these forms such as sentence case, title case, toggle case etc. These are essentially used to present the content in such a way that it is recognizable based on its intent.

Letter spacing is the space between consecutive letters. Manipulating the letter space can dictate the readability of the content on your website. Letter spacing can manage the trade off between readability and aesthetic attractiveness. Letter Spacing should be carefully managed to obtain the right look and feel for the content. Letter spacing is also known as tracking. Like letter spacing, another variable that determines the readability is word spacing. Word Spacing refers to the spacing between words.

Another important concept is Kerning. Kerning is the adjustment of the spacing between individual letter forms. Appropriate Kerning also contributes to readability.

Readability is also affected by line-height. Line-height refers to the vertical space between each individual line in the content. It should be a balance between cluttering text and the lines appearing too far apart.

Selecting a typeface

There are two kinds of typefaces to select from, serifs & sans-serifs. Serifs are the name given to those additional strokes that terminates a main stroke. San-serifs are such typefaces that are devoid of any such additional strokes.

Serif typefaces are said to provide fluidity and an easier reading experience. But the main disadvantage being their characteristic of tiring out the reader with too many elements. They are said to complicate the typeface at times.

Sans-serif fonts are much better suited for web development as they are easily readable with enough white space between individual letters in the type form. And their less complicated appearance has led to their constant increase in popularity as the typefaces suited for the web.

We have established ourselves as a provider of enterprise class solutions with the technical prowess gained in over 13 years of industry experience.With the help of our talented rails developer FromRailsCarma We started working on client projects based on Ruby on Rails Development right in the initial days of this technology and have, since grown into RoR experts along with its development.

5 web design trends that will stay till 2015

Here’s what we think will be the 5 web design trends in the coming months and what features will be the websites made ​​of in the coming months.

1) Sidebar, now occupies the entire page content

One one hand, websites will be created more like applications and on the other hand it will force us to simplify the layout and elements of the site. The sidebars even on larger screens will be favored over fixed horizontal menu or pop-up menu, while the content takes up the whole width of the page.

2) Fewer text, many images (and videos)

Thanks to the enormous success of infographics, web design such as graphic design texts leave room for elements of visual communication that allow us to communicate the message immediately. Now the texts are becoming shorter, accompanied by high quality images, graphs, maps, icons and buttons. And to tell stories and communicate more complex messages comes the video, also used as a background.

3) The flat design

Even Apple has abandoned the previous design trend with the introduction of iOS8 (although it has not yet changed the horrible menu of the website). The flat design trend should finally make websites with shadows and reliefs to be obsolete in favor of websites that are designed flat and clean.

4) Simple or monochrome palette

The flat design pushes the designer to simplify the elements and graphics of the site. So then in the new sites are very simple and often monochromatic palette will be used to further complement the flat design concept.

5) CMS and framework

Are the websites designed and developed from scratch dead? Of course not! But we can’t deny that many important projects are using CMS and framework and will definitely continue to see this feature in the coming months. Consider for example the websites made ​​with WordPress or those based on Bootstrap or Foundation and how the use of CMS and framework can help speed development time and optimize results.

These are some of the trends that we are following this year and it will remain the same for next few months until 2015 arrives in style.

 

Responsive Vs. Adaptive- Which to choose?

When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are commonly confused, and some may refer to responsive as a subset of adaptive technologies. Therefore, it’s helpful to make sure all parties involved are using the same terminology when talking about site implementation. Understanding the key differences between responsive and adaptive design will keep everyone on the same page and help you select the best approach for your project.

While adaptive design is quicker and easier to implement, it’s generally a bad practice to go about. It caters to today’s devices only and doesn’t make provisions for new devices with different widths that may be released tomorrow. Responsive on the other hand, works with every width between the smallest and largest versions. While this means much more work on the developer’s part to ensure there are no breakpoints within the site, it also means the website is much more likely to work properly on any new device.
Which one to choose?

The correct answer is totally up to you. Both adaptive and responsive designs are great choices to ensure that your site is viewable on both mobile devices and desktops while using only one site. If we had to pick one, we will choose responsive as it is totally flexible and works on both mobile and desktops with the same perfection. ColorCuboid as a leading web design & mobile app development company offers complete mobile web design and development solution to clients across the globe. Contact us to know how we can make your website responsive today!

How to achieve results with a remote team?

Remote teams are becoming much more common because of the rapid development of communications technology. The option to have people work remotely is extremely appealing to many employers who value the additional schedule flexibility and the ability to save time and expenses related to having a full time employee. Many managers discover that their remote employees are as reliable, if not more so, than their office-based employees. They are also able to hire the best talent because there are no geographical boundaries. In addition, companies can reduce overhead associated with office space and parking. Companies who are against the remote team concept have issues with their decreased capability to directly keep track of employees and, difficulties getting to know team members and build a cohesive team.

I like to classify the general team types with regards to remote teams into two dimensions; project based teams and transaction based teams.

Project based teams

This is actually a team that has a specific and time-bound benefit from the job that requires to get done. A project brief at the minimum should contain the anticipated final result, the various competencies required to achieve the outcome, the functions each of those competencies play, the timelines and the milestones. Additionally, it is important to possess gantt charting or project management software that you can use to determine your “critical path” to execution and ensure you are on track day-to-day. Two good choices in this case are Wrike and Asana. Asana is lacking in gantt charting but, it can be a terrific way to handle project tasks daily.

It is advisable to have a document to make note of time defined targets which are associated with the smooth execution of a project. They should clearly mention qualitative and quantitative indicators that portray exactly what must be delivered and at what quality level. A team member’s effectiveness can be analyzed based on the data achieved from this analysis.

Project based teams also need to have a document that conveys to them the best ways to execute a task. For instance, the execution guide of a software project should include the technical requirements of the project. This includes specific guidelines on how the code should be written, with what programming language and also how to make sure that one piece of the software inter operates with the other.

Transaction based teams

This is actually a team that works on a somewhat repetitive function, which may or may not have been tested in a conventional work environment. A good example of this is a Technical Support team. There is a technical product that needs to be supported, and although every single transaction might be completely different, the guardrails are essentially the same. In this instance, documentation is hardly ever a onetime thing. Documentation generally turns into a part of operating the remote team.

Transaction based teams benefit immensely from documentation like Best Practices (for handling a satisfactory transaction), Situation Based FAQs (if X occurs, you need to do Y and inform Z), System Walkthroughs (if certain systems are used to facilitate the operation, walk through documentation with screenshots, videos or demos are useful to have beforehand to help with training the team members on how to make use of them), Manuals, Troubleshooting Guides, Knowledge bases, Transaction Escalation Plans (who should be contacted when X occurs during an interaction, who has the answer when there seems to be no answer) and Success Profiles.

Success profiles are an important element of performance management on a transaction based team. The success profile for a role needs to include the essential transaction frequency and at what service levels time bound for the purpose of ‘ramping’ the team member. For example, the requirements of these in 30 days will probably be completely different than in 90+ days. This should be recorded in a success profile which should be provided to the team member to achieve desirable results.

The benefits are incredible, but it takes time and patience to build a successful remote team, especially if you are just starting out a new company. There are many factors to consider, some of these harboring risks, but when done right, you can cover great distances with people who you trust and who support you as well.

6 ways to be a superstar designer

It’s not easy being a designer. There are projects that you do for clients and sometimes projects that you do just because you want to create something new. Getting those projects out there can be the toughest part of all.

But it is not impossible. It just takes a little planning and work. Here are 6 easy (and mostly free) ways you can promote a design project. (And all of the examples are from designer portfolios.)

Social Media to the rescue

Social media sharing is one of the easiest ways to showcase your work. The catch is that you might not know how many people have seen it.

Portfolio Sites

While most of us already have portfolios, it is important to share and have an up-to-date presence on sites such as Dribbble and Behance. Designers frequent these sites. So do clients looking for new talent.

Post active projects – as long as they are not confidential in nature – and ask for feedback. Use built-in sharing tools on these sites to get your work out there even more.

Get influencers to share your designs

Sometimes you have to ask for a little help when it comes to promoting new work. Start with other friends in the design community. Ask them to share your work or project as well.

Then branch out. Ask some of the people who influence you online to share your projects. (What’s the worst that can happen … they say no?)

A little boost from third-parties can really help get your work out to an expanded audience that you may be unable to reach on your own.

Go out and Meetup!

While a lot of the promotion tips thus far have been online-based solutions, it is important to actually get up, get out of the house and meet people. Networking is one of the single most effective tools you have when it comes to self-promotion.

Create a well-designed blog

Make yourself useful and helpful. Create a blog that relates to your work. Write about what you do or the process of creating or even tutorials on how to do certain things. This will help you become and authority in your field while showing off your work.

Enter a Contest

Is your design work good? Is this a project that you are especially proud of? Enter it in a contest.

Awards and honors are a great way to help promote a project. (Everyone wants to be called an “award-winning designer,” right?)

Just entering a contest – even if you don’t win – helps your work get seen by more people. The judges of the contest, people who visit the contest website or view the entries and many others will see the work because it is part of the contest grouping. Look for contests that you think have a good reputation and would be proud to be a part of. Enter categories carefully and make sure to follow all the rules so that your work is not disqualified. And good luck!

 

 

The Age of Mobile Websites

The world is using more Smartphones than personal computers and soon (not too soon) personal computers will become the relics of the past. Thanks to responsive web design, now websites can be viewed and are easily accessible on mobiles anywhere and anytime. But with hundreds and thousands of websites going mobile every day, the standards are getting higher and higher.

The first thing that you need to take into consideration is, the load time of your mobile site. One thing that majority of mobile web developers doesn’t take into account is the load time of the mobile websites. A public survey shows that 74% of the users will close the website and bounce away after waiting for just 5 seconds for the mobile website to load on their gadget, where as an average m-commerce site takes nearly 9.86 seconds to completely load. Just imagine the advantage it would give your mobile web over others. So ask your mobile web developer to keep that point in mind when you ask him to make a mobile web for you.

The next aspect that needs your attention is to know the answer to this question, what are mobile users doing online? What kind of mobile websites users visit? Knowing this will help you in creating the website that people actually want to visit. A staggering 490 million people worldwide will be making online payments in the form of mobile ticketing and mobile coupons and these numbers are likely to reach 788 million by the year 2015, which was only 14 million in the year 2010. So making an online mobile payment portal is going to be a profitable idea. If not, then you can go for a mobile shopping portal, because 4 out of 5 Americans that own Smartphones like to shop online through mobile shopping carts.

The growth of mobile e-commerce is expected to reach the $31 billion mark by the year 2016, and if you want to take some piece of that enormous pie, you need to develop a fully efficient mobile website through responsive web designing.
ColorCuboid as a leading web design & mobile app development company offers complete mobile web design and development solution to clients across the globe. Contact us today!

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Responsive Web Design

As more and more people are now turning to smartphones and tablet devices, the need for mobile-friendly websites increases. If search engine optimization (SEO) is an important factor in a particular marketing strategy, it is essential to ensure that a website is mobile-friendly. Mobile Internet will eventually overtake desktop Internet, so whether to choose a responsive website or having a separate mobile website is a critical decision. The best options depend on a number of factors; the website’s purpose, target audience, and whether SEO is an important factor.

To get a general idea of the importance of responsive web design consider the following statistics:

91% of all people on earth have a mobile phone and 56% of those are smartphones
72% of those that own a tablet make a weekly purchase online from that device
55% of all cell phone owners use their cell phone to go online with 17% being “cell-mostly internet users”
62% of all companies that implemented responsive web design showed increased sale

There are three very important elements in responsive web design.

  • Flexible Layouts
  • Flexible Images
  • Media Queries

Responsive web designs create flexible layouts so that fluidity is embraced as browser widths change, and fluid grids will resize and reposition elements when necessary. Responsive web design uses flexible images that are context aware. Consider them floating elements that know where to go when being viewed by a given resolution. The same applies to content (words) and other elements. To achieve scalability, CSS media queries are used to apply different page styling according to certain parameters. The key is in the coding, that allows for all elements to look sharp in every context or resolution, as opposed to shrinking their size (and beauty) to fit a smaller screen, or resorting to the ever-dreaded horizontal scroll.

Responsive Website Design is rather important for any business owner who has a website. With a known statistic that suggests that approximately 50% of Internet browsing is being done from mobile devices, there is a pressing need to deliver positive and enjoyable user experiences regardless of the device being utilized.