How to achieve results with a remote team?

Remote teams are becoming much more common because of the rapid development of communications technology. The option to have people work remotely is extremely appealing to many employers who value the additional schedule flexibility and the ability to save time and expenses related to having a full time employee. Many managers discover that their remote employees are as reliable, if not more so, than their office-based employees. They are also able to hire the best talent because there are no geographical boundaries. In addition, companies can reduce overhead associated with office space and parking. Companies who are against the remote team concept have issues with their decreased capability to directly keep track of employees and, difficulties getting to know team members and build a cohesive team.

I like to classify the general team types with regards to remote teams into two dimensions; project based teams and transaction based teams.

Project based teams

This is actually a team that has a specific and time-bound benefit from the job that requires to get done. A project brief at the minimum should contain the anticipated final result, the various competencies required to achieve the outcome, the functions each of those competencies play, the timelines and the milestones. Additionally, it is important to possess gantt charting or project management software that you can use to determine your “critical path” to execution and ensure you are on track day-to-day. Two good choices in this case are Wrike and Asana. Asana is lacking in gantt charting but, it can be a terrific way to handle project tasks daily.

It is advisable to have a document to make note of time defined targets which are associated with the smooth execution of a project. They should clearly mention qualitative and quantitative indicators that portray exactly what must be delivered and at what quality level. A team member’s effectiveness can be analyzed based on the data achieved from this analysis.

Project based teams also need to have a document that conveys to them the best ways to execute a task. For instance, the execution guide of a software project should include the technical requirements of the project. This includes specific guidelines on how the code should be written, with what programming language and also how to make sure that one piece of the software inter operates with the other.

Transaction based teams

This is actually a team that works on a somewhat repetitive function, which may or may not have been tested in a conventional work environment. A good example of this is a Technical Support team. There is a technical product that needs to be supported, and although every single transaction might be completely different, the guardrails are essentially the same. In this instance, documentation is hardly ever a onetime thing. Documentation generally turns into a part of operating the remote team.

Transaction based teams benefit immensely from documentation like Best Practices (for handling a satisfactory transaction), Situation Based FAQs (if X occurs, you need to do Y and inform Z), System Walkthroughs (if certain systems are used to facilitate the operation, walk through documentation with screenshots, videos or demos are useful to have beforehand to help with training the team members on how to make use of them), Manuals, Troubleshooting Guides, Knowledge bases, Transaction Escalation Plans (who should be contacted when X occurs during an interaction, who has the answer when there seems to be no answer) and Success Profiles.

Success profiles are an important element of performance management on a transaction based team. The success profile for a role needs to include the essential transaction frequency and at what service levels time bound for the purpose of ‘ramping’ the team member. For example, the requirements of these in 30 days will probably be completely different than in 90+ days. This should be recorded in a success profile which should be provided to the team member to achieve desirable results.

The benefits are incredible, but it takes time and patience to build a successful remote team, especially if you are just starting out a new company. There are many factors to consider, some of these harboring risks, but when done right, you can cover great distances with people who you trust and who support you as well.

Jees

6 ways to be a superstar designer

It’s not easy being a designer. There are projects that you do for clients and sometimes projects that you do just because you want to create something new. Getting those projects out there can be the toughest part of all.

But it is not impossible. It just takes a little planning and work. Here are 6 easy (and mostly free) ways you can promote a design project. (And all of the examples are from designer portfolios.)

Social Media to the rescue

Social media sharing is one of the easiest ways to showcase your work. The catch is that you might not know how many people have seen it.

Portfolio Sites

While most of us already have portfolios, it is important to share and have an up-to-date presence on sites such as Dribbble and Behance. Designers frequent these sites. So do clients looking for new talent.

Post active projects – as long as they are not confidential in nature – and ask for feedback. Use built-in sharing tools on these sites to get your work out there even more.

Get influencers to share your designs

Sometimes you have to ask for a little help when it comes to promoting new work. Start with other friends in the design community. Ask them to share your work or project as well.

Then branch out. Ask some of the people who influence you online to share your projects. (What’s the worst that can happen … they say no?)

A little boost from third-parties can really help get your work out to an expanded audience that you may be unable to reach on your own.

Go out and Meetup!

While a lot of the promotion tips thus far have been online-based solutions, it is important to actually get up, get out of the house and meet people. Networking is one of the single most effective tools you have when it comes to self-promotion.

Create a well-designed blog

Make yourself useful and helpful. Create a blog that relates to your work. Write about what you do or the process of creating or even tutorials on how to do certain things. This will help you become and authority in your field while showing off your work.

Enter a Contest

Is your design work good? Is this a project that you are especially proud of? Enter it in a contest.

Awards and honors are a great way to help promote a project. (Everyone wants to be called an “award-winning designer,” right?)

Just entering a contest – even if you don’t win – helps your work get seen by more people. The judges of the contest, people who visit the contest website or view the entries and many others will see the work because it is part of the contest grouping. Look for contests that you think have a good reputation and would be proud to be a part of. Enter categories carefully and make sure to follow all the rules so that your work is not disqualified. And good luck!

 

 

Jees

The Age of Mobile Websites

The world is using more Smartphones than personal computers and soon (not too soon) personal computers will become the relics of the past. Thanks to responsive web design, now websites can be viewed and are easily accessible on mobiles anywhere and anytime. But with hundreds and thousands of websites going mobile every day, the standards are getting higher and higher.

The first thing that you need to take into consideration is, the load time of your mobile site. One thing that majority of mobile web developers doesn’t take into account is the load time of the mobile websites. A public survey shows that 74% of the users will close the website and bounce away after waiting for just 5 seconds for the mobile website to load on their gadget, where as an average m-commerce site takes nearly 9.86 seconds to completely load. Just imagine the advantage it would give your mobile web over others. So ask your mobile web developer to keep that point in mind when you ask him to make a mobile web for you.

The next aspect that needs your attention is to know the answer to this question, what are mobile users doing online? What kind of mobile websites users visit? Knowing this will help you in creating the website that people actually want to visit. A staggering 490 million people worldwide will be making online payments in the form of mobile ticketing and mobile coupons and these numbers are likely to reach 788 million by the year 2015, which was only 14 million in the year 2010. So making an online mobile payment portal is going to be a profitable idea. If not, then you can go for a mobile shopping portal, because 4 out of 5 Americans that own Smartphones like to shop online through mobile shopping carts.

The growth of mobile e-commerce is expected to reach the $31 billion mark by the year 2016, and if you want to take some piece of that enormous pie, you need to develop a fully efficient mobile website through responsive web designing.

Jees

Celebrating 100th marketing client! $1000 free initial marketing consultation

For a limited period only, ColorCuboid is offering $1000 worth of free initial marketing consultation and complete website audit. Click here to get the offer.

Details-

Initial Marketing Consultation

Find out how your brand can:

  • Get bigger returns on your marketing
  • Increase inbound lead generation
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  • Win new customers
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  • Promote your benefits over features
  • Develop awareness and boost reach

Complete Website Audit

Included in the website audit are a variety of analyses that will target specific areas needing improvement. The Website Analysis is based on a variety of software based tests that determine any problems and code errors that might be creating road blocks to complying with search engine requirements. The Social Media Analysis reviews current social media campaigns and how successfully a brand is being represented. The Website Usability Analysis examines a website for ease of use by the consumer and where fixes may be needed. The Competitor Analysis focuses on creating a list of keywords and links being used by competitors to increase web ranking.
Our Internet Marketing Plans-

Simple

  • Start Getting Found Online
  • Keyword Research
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Intermediate

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  • Keyword Research
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Advanced

  • Establish Your Brand Authority
  • Keyword Research
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Custom Plans-

Social Media Package

Depending on your needs, a strategy & setup package can help you:

  • Develop a social media marketing strategy tailored to your target customers, sales process, and business goals
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All monthly social media packages include:

  • Dedicated account manager
  • 2-3 person content & social media team
  • Social media management & monitoring
  • Blogging & news post creation
  • Monthly team strategy session & activity schedule
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Social media add-ons available:

  • Custom Facebook Apps
  • Contests
  • sweepstakes
  • coupons
  • Custom training sessions
  • LinkedIn Profile setup for executive team
  • Facebook & LinkedIn advertising
  • Video production

Pay Per Click Package

Our Google-certified online campaign analysts can help prevent costly mistakes by configuring and optimizing your campaigns to make sure your budget is being used wisely.

Depending on your needs, a strategy & setup package can help you:

  • Develop a pay per click marketing strategy tailored to your target customers, sales process, and business goals
  • Identify metrics for determining the effectiveness of your pay-per-click activity
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All monthly pay-per-click packages include:

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Pay-per-click add-ons available:

  • Custom Ad Extensions: Sitelinks, Mobile App, Social, Product & more
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Inbound Marketing Package

Depending on your needs, a strategy & setup package can help you:

  • Develop an integrated marketing strategy tailored to your target customers, sales process, and business goals
  • Identify metrics for determining the effectiveness of your inbound marketing activity
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All inbound marketing packages include:

  • Dedicated account manager
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  • Social media management & monitoring
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  • Monthly team strategy session & activity scheduleMonthly or Quarterly reporting

Inbound marketing add-ons available:

  • Logo and brand development
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About the Company

ColorCuboid (colorcuboid.com) is a creative design & development agency based in Bangalore, India. We transform brands and grow businesses. We are strategists, designers, producers who share a passion of creating great ideas and transforming them to engaging, intelligent, and innovative digital experiences. We are a diverse agency, creating websites, viral campaigns, digital applications, marketing campaigns, PPC management, mobile app development ,branding activities and just about anything else that takes advantage of digital technology.
Hurry! Limited time offer! Click here to get it.

Jees

Responsive Web Design

As more and more people are now turning to smartphones and tablet devices, the need for mobile-friendly websites increases. If search engine optimization (SEO) is an important factor in a particular marketing strategy, it is essential to ensure that a website is mobile-friendly. Mobile Internet will eventually overtake desktop Internet, so whether to choose a responsive website or having a separate mobile website is a critical decision. The best options depend on a number of factors; the website’s purpose, target audience, and whether SEO is an important factor.

To get a general idea of the importance of responsive web design consider the following statistics:

91% of all people on earth have a mobile phone and 56% of those are smartphones
72% of those that own a tablet make a weekly purchase online from that device
55% of all cell phone owners use their cell phone to go online with 17% being “cell-mostly internet users”
62% of all companies that implemented responsive web design showed increased sale

There are three very important elements in responsive web design.

  • Flexible Layouts
  • Flexible Images
  • Media Queries

Responsive web designs create flexible layouts so that fluidity is embraced as browser widths change, and fluid grids will resize and reposition elements when necessary. Responsive web design uses flexible images that are context aware. Consider them floating elements that know where to go when being viewed by a given resolution. The same applies to content (words) and other elements. To achieve scalability, CSS media queries are used to apply different page styling according to certain parameters. The key is in the coding, that allows for all elements to look sharp in every context or resolution, as opposed to shrinking their size (and beauty) to fit a smaller screen, or resorting to the ever-dreaded horizontal scroll.

Responsive Website Design is rather important for any business owner who has a website. With a known statistic that suggests that approximately 50% of Internet browsing is being done from mobile devices, there is a pressing need to deliver positive and enjoyable user experiences regardless of the device being utilized.

 

Jees

Time Spent- One of the all-time favorite marketing metric

Time-spent metric tells you how much time a visitor has spent on your website from the moment they enter the home page (or whichever page they start their visit from) to the moment they close the tab or window your site is on. This can be a good or a bad indicator, depending on how you look at it. It may tell you that your site is interesting enough to warrant long periods of browsing and reading. But this will depend on the type of website as some websites require longer time spent on the site while others do not need that much time to make an impact. Also, when a visitor spends in inordinate amount of time on your site it may be an indication that your site is confusing and the person cannot find what they are looking for.

Why is it important?

A high time spent on a website can mean-

  • Users find your content and website valuable
  • Your website is user friendly and easy to use
  • Your website has good amount of useful information

Sometimes, it can also mean that your website is little bit confusing to the user and he faces difficulty in navigating to the page/service/information he is looking for. It’s very important that, you define the following key segments in your analytics tool and gauge the Navigation, Search, page engagement behavior of these visitors:

 

• Visitors who spent less than 60 seconds

• Visitors who spent less than 180 seconds

• Visitors who spent between 180 and 300 seconds

• Visitors who spent between 300 and 600 seconds

• Visitors who spent between 600 and 900 seconds

 

Acquisition metrics are good indicators of how your marketing efforts are performing as they show how many people are reaching your website. If your goal is to create as much awareness as possible of your organization, the new visitors vs. returning visitors metric may be extremely important. If you are a location-based business and using an analytics tool like Google Analytics, you will also be able to see where the visitors to your site are located to make sure you are targeting users in the correct location. “Referring Sources” can also be looked at to see which websites are driving you traffic or whether they are arriving to your site via search engines. Although for many businesses the goal of their website will be to convert, a close eye should be kept on these acquisition metrics as it is likely that the more traffic a website receives will ultimately result in more sales or leads generated.

 

Jees

How to build traction on your website?

When someone lands on your website for the very first time, exactly what happens?

That’s the most crucial point of conversion for any website: That moment when a new visitor takes their first look into your page and makes a decision whether or not they’ll stick around a little longer to learn more. I hope that they do. But what then? Are they totally absorbed and compelled to go deeper and take the next step to subscribe, get in touch, or even purchase something?

The goal of any kind of website you design is always to build traction with your target audience. Whether you’re designing a site for a client, or you’re designing one for your own startup — whether it’s a site for a product, an event, or a service — if it’s not building traction, then it’s not assisting your business move forward and grow. In this article, I’m going to share a few simple, but important tips to help you design a site that performs its primary duty: Build traction with your audience and also convert them to customers.

Know your target audience

Hopefully, you know who your website’s intended target audience is. And hopefully it’s very specific. For example, rather saying your product is targeted at small business owners, narrow it down even further: “It’s a product for small business owners with 10 to 20 employees working primarily within software as a service.” Don’t be afraid to niche down to the point you’re excluding periphery users. You’re better off focusing your message on your primary audience, as this will allow you to resonate with them. The others will discover ways to fit your product to their use if it really provides the solution they need. But knowing who your audience is only the first step. You also must know them. What do they care about? What is challenging them? What are their goals? How can you produce a “win” for them?
Through in-depth audience interviews, and keeping tabs on the common questions that are raised — either through support, your contact form, or in person — you can get to know your audience on a deep level. This helps you craft a website and message that cuts straight to the things that matter most to them.

 

Speak to one person (not many)

We all want to design websites that receive a large number of unique visitors per day. So the common mistake that I see website owners make is they write their copy as if they’re speaking to a crowd of individuals. That might make sense from your perspective as the website owner who sees thousands of hits in analytics. But to each individual visitor, your message feels impersonal and bland. A much better approach is to speak to one individual person — your target customer — and write as if you’re having an intimate one-to-one conversation. This is how you develop a deep relationship and build trust with your audience.

By speaking in terms they relate to, and talking about things they care deeply about (you know what those things are, don’t you?), you’re setting the stage for a successful visit or transaction.

Focus on a single call-to-action

You’ve seen those sites that bombard you with popups, slide-ups, sidebar opt-ins, bottom of page opt-ins, and oh-by-the-way — like us on Facebook, Follow us on Twitter, and while you’re at it, would you like to chat with us live right now? If your visitor’s attention is pulled in too many different directions and none of those are the actual content of the page, you’re in bad shape. Very few people will decide to opt in or buy right away without reading something of value first. And those that do are not highly qualified and likely won’t ever purchase from you.

A more logical approach is to keep the focus on your content first. Clean, unobstructed views, with a limited number of callouts, links, and action buttons around. With highly compelling content comes engagement. That implies that once a visitor reads something thought provoking from you — it could be an article, an overview of a product’s benefits, a video, whatever — then they’re ready to take the next step. In fact, they want to.
That’s when you present one single, relevant, call to action. For example, if it’s a blog article about the latest CSS3 technique, the single call to action on that page could be a newsletter opt-in with a free email course about CSS3 essentials.

Prioritize your navigation

If you’ve put together a site map, prior to designing and building out your site, you may find there are many different sections, with many pages within each section. From your product tour pages, to pages about your company, contact pages, and so on. Don’t try and include every page in your main navigation. Split up your navs and prioritize. In your main navigation, I like to include what I call “mission critical” pages. These are the pages that contribute to making the sale. For example, I consider a page about the product and its benefits a mission critical page. The pricing page is mission critical. A contact or signup page is mission critical. The goal is to tone down the number of pages included in that primary navigation. Why? You don’t want your visitor scratching their head, asking themselves “where should I go next?” Make that decision easy and give them only a few choices.

The rest of your pages, such as your About page, frequently asked questions, and team bios, can fall into a secondary navigation, somewhere out of the way. Sure, these might be necessary pages to include in your website, but they don’t need to be front and center.

Jees

The 2013 year end report on Design trends

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Design can make or break websites these days. But the problem is: It’s not always clear how to improve the design of web sites, mobile apps and connected devices. Is it just about making them cleaner, more streamlined, and less cluttered?

Clean icons

I’m purposely not calling these flat.Whether designers like it or not, iOS7′s design will force them to also create cleaner icons, lest their creations look like tacky dinosaurs in Apple’s clean interface. Expect more minimalist icons that are easily recognizable across platforms and across the color wheel.

Bold colors

Speaking of the color wheel, unless you want your app to be invisible, it must be rendered in color. If you’re like many people, your app dock these days is probably a sea of blue. Apple’s new design is a boon for color theorists. While traditional app colors like blue suggest reliability, they also infer the status quo. Using bright colors can provide a visual indication that something new is in the works.

Data integration

Instead of creating data visualizations in other software and uploading them onto a website, data-driven elements are part of the web page from the start. The result: interactive data visualizations that are also crawlable, meaning they can be found through a search engine. Tools like this continue the trend of making data part of the design process, not an afterthought.

Web typography

Web fonts used to mean a handful of glorified print fonts that were simply digitized for the screen. That meant many of the design elements that made text beautiful in print failed to shine in pixels. The proliferation of web-safe fonts presents all kinds of new possibilities for making fonts look as attractive as the content it’s expressing. Keep an eye out for more expressive fonts and larger font sizes.

Parallax scrolling

Parallax scrolling—a trick used in animation when background images move more slowly than the foreground text—is tricky. But done well — like in the New York Times’ ”Snowfall” or The Verge’s arcade piece—it creates an immersive experience, and punctuates a story with necessary breaks, transitions and visual cues.

Social Media Badges

Marketing is one of the ultimate determining factors in a website’s success or failure. Social media and viral marketing are exploding in many different websites. Digg used to reign popular in this domain but has since conceded to rivals like Reddit. You can check practically any social community for sharing badges and will likely find a great solution. You can position these badges pinned to blog posts and articles anywhere in your layout. These are still used actively by readers and fans who want to share content quickly on places like Facebook, Twitter, or even LinkedIn.
User interface design is one of the most complex topics when building digital products. This rings especially true for website layouts, trying to match navigations and content styles for a successful user experience. These design trends aim to point designers in the right direction.I hope you may consider some of these ideas and think about how they do affect modern day websites.

Jees

Going mobile- The new age of mobile web design

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The new age of mobile web design

 

Today there’s no doubt that mobile devices are having and will continue to have an impact on web browsing, especially when it comes to online interaction between businesses and consumers. For your site to work well on a mobile handset, it must follow the accessibility design guidelines for building mobile Websites which are set by the W3C. In mobile phones, the technology called the WAP is used for browsing. Because of the limitations of WAP browsers in terms of screen size and allowable download, you will need to strip down your current design. The easiest way to build your mobile Website is to modify your existing Internet site to make it compatible for mobile handsets. If you decide to do so, expect that there will be big changes in terms of layout, design and construction. Some of these are-

 

Design, content and more-

Leverage the intuitive power of touch UI by minimizing interface chrome (buttons, tab bars, checkboxes, sliders and so on) wherever possible and putting your content on the space available. Responsiveness is of prime importance when dealing with design for a website based to be run on mobile devices. If your user does something, your app needs to acknowledge the interaction instantly.  Avoid scrolling. I can assure you that ‘below the fold’ exists for mobile. Also, having a non-scrolling screen has a more solid and dependable ‘feel’ than a scrolling view because it’s more predictable.

Size

As for general website design, you can have a large screen size of 14 or more bur for mobile, you have limited size which users can see to view your website. So designing mobile website, size should be the main concern and you must arrange and placed things which are most important and which are most needed.

Platform

You must have to consider mobile device properly. What resolution, common screen size, the way they can access the website. Touch screen phones doesn’t have much problem viewing website from different view whereas for mobile devices with keypad, it has one single button to access and view different portion of website. You must think about this while designing the layout.

Accessibility

The file or object you use for mobile websites, must be compressed one and can be loaded quickly without making the extra load on the viewer’s GPRS plan.  The website should be prepared in a way that promotes thumb use. According to a recent survey, mobile internet users use their thumbs for browsing through websites. So create a website that is “thumb friendly”. Also, typing stinks even on the best devices, so you should do what you can to make it easier for your users.

As you can see, there is a lot to consider before designing and building a mobile website. The principles of mobile design are different than those of conventional Web site design. If you do not have the time or patience to learn new coding practices, then consider hiring a firm that specializes in mobile Web site design. ColorCuboid offers complete mobile web design and development solution to clients across the globe. Contact us today!

Jees

The importance of Reputation Management

Individuals and companies around the world are becoming more and more aware of the way in which they are perceived by others and how people feel about them. Many people believe that the reputation of an organization is just as important as the quality of services or products offered by the organization – and some would argue that the reputation of a company is actually more important than the actual product or service.

In addition to monitoring the web for new occurrences of your brand name in real-time, an online reputation manager will also come up with a plan to clean up search engine results and reach out to unsatisfied customers. Part SEO and part public relations, your reputation manager needs to know his or her way around the web, understand search engine behavior and have the personality and social skills to represent you in a professional manner.

For this reason, companies should consider investing in a team of professionals that specialize in reputation management to oversee that the character and ethics of the company are what they are perceived to be or in the case of a crisis to take proper action. The company will also be equipped with skills in order to build lasting relationships and increase their brand awareness and perception thereof by managing their reputation.

You may opt for a PR/social media marketing firm, a freelancer or an in-house, full time employee to handle your reputation management. Search any online job board for “Public Relations Manager” or “Community Manager” and reputation management is likely one of the listed responsibilities.

Defamatory content can, if properly optimized, make its way to the top of the search engine results and ruin its subject, be that a Fortune 500 company or a single person. Search engines rank by relevancy and not by quality. Therefore, lies and misinformation can be spread just as easily as honest concern or complaint.

This is why online reputation management is important. It serves as a defense to negative and defamatory content against your company. In the past few years a number of companies have been built with the sole purpose of online reputation management.  The general idea of which is to control what the potential customers see.

Opt for Reputation management now as it provides marketing stability, protects against unchecked defamation, and most importantly, allows a company to “put its best face forward” in the online world.

Jees