The importance of Reputation Management

Individuals and companies around the world are becoming more and more aware of the way in which they are perceived by others and how people feel about them. Many people believe that the reputation of an organization is just as important as the quality of services or products offered by the organization – and some would argue that the reputation of a company is actually more important than the actual product or service.

In addition to monitoring the web for new occurrences of your brand name in real-time, an online reputation manager will also come up with a plan to clean up search engine results and reach out to unsatisfied customers. Part SEO and part public relations, your reputation manager needs to know his or her way around the web, understand search engine behavior and have the personality and social skills to represent you in a professional manner.

For this reason, companies should consider investing in a team of professionals that specialize in reputation management to oversee that the character and ethics of the company are what they are perceived to be or in the case of a crisis to take proper action. The company will also be equipped with skills in order to build lasting relationships and increase their brand awareness and perception thereof by managing their reputation.

You may opt for a PR/social media marketing firm, a freelancer or an in-house, full time employee to handle your reputation management. Search any online job board for “Public Relations Manager” or “Community Manager” and reputation management is likely one of the listed responsibilities.

Defamatory content can, if properly optimized, make its way to the top of the search engine results and ruin its subject, be that a Fortune 500 company or a single person. Search engines rank by relevancy and not by quality. Therefore, lies and misinformation can be spread just as easily as honest concern or complaint.

This is why online reputation management is important. It serves as a defense to negative and defamatory content against your company. In the past few years a number of companies have been built with the sole purpose of online reputation management.  The general idea of which is to control what the potential customers see.

Opt for Reputation management now as it provides marketing stability, protects against unchecked defamation, and most importantly, allows a company to “put its best face forward” in the online world.

Jees

E-Commerce trends 2013

E-commerce web designing in 2012 followed certain trends like responsive design, fixed site navigation etc. There may be a few more additions to these trends in this year. Below mentioned trends will be followed this year-

Simple designs

As people are being left with less time, simple designs that users can easily browse through, would be given a lot of importance. E-Commerce sites are less likely to be refreshed as frequently as they do now.

Visibility on other devices

2012 saw the rise of TV as a platform for advertising the E-Commerce companies. However, 2013 will see an increased rise and larger time-window on the television for selling things on E-Commerce platforms. And this will be not all, 2013 will see the adoption of Apps as an established way to sell things.

Increase in websites that Blog

Google are making it harder and harder for companies to use their old techniques to manipulate their way to the top of page 1. Blogging forces fresh content on to the site and encourages fresh unique content.  No doubt some will try to rehash other people’s material but largely if you keep to good blogging practices then you shouldn’t go too far wrong.

Large Images and Videos in the Banner

It is likely that you will see incorporation of videos and large images in the banners of E-Commerce websites. Accompanied with strong, compelling text content, this can go a long way in ensuring visitor retention like never before. However, you need to keep in mind so as not to spoil the loading speed of your website.

Modular Interface

A more modular approach such as that of the new Windows 8 will be taken by most E-Commerce websites. This could be attractive but be careful not to slow down the loading time of your website.

Social Media Integration

An option for users to manage their wish lists and shopping lists through social media is going to be incorporated in E-Commerce web designing. It will help optimize the products further on search engines and will provide exposure to more potential customers.

 

Jees

SEO- Search Engine Optimization and more…

Search Engine Optimization is an internet marketing strategy where a website uses different tactics to get high rankings with search engines. There are various types of SEO in the online world day. It includes videos, images, content, and academic among others. SEO involves editing or creating optimized content. Optimized content is content with the right keywords at the right places occurring with the right frequency.

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

According to Google, there are a lot of ways you can get your website listed on the search engine. These tips and tricks are officially provided by Google webmaster forum and are as follows-

Give visitors the information they’re looking for

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic.

Make sure that other sites link to yours

Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search.

Make your site easily accessible

Build your site with a logical link structure. Every page should be reachable from at least one static text link. Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Benefits from SEO

The most important benefit of SEO is that it’s free!

When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

Growing Business to the next level!

SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

Permanent Results

Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.

Distinct Increase in Traffic

With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

Search engine optimization is a strong tool within the web marketing. It is also a way to genuinely market your brand online at the minimum cost. For the best results, get a professional SEO copywriter who will use their skills to get the optimal gains from your website.

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees

Facebook Graph: A Brief Study

While other social media sites motivate customers to link with other customers, Facebook has been a shut website. Finding others who discuss your passions has been difficult, with Facebook’s search restricted to people, places, and things. Type the word “restaurant” into the search box, and you will get a list of pages on the website related to restaurants. All this is going to change with the launch of Graph Search.

The potential for Facebook’s new Graph Search feature is huge. Brands, and digital marketers can and should be doing a number of things right now to benefit from it as it reaches critical mass. A simple rule of thumb is that the more content that gets shared, liked, or commented on through Facebook, the greater the chances of discovery of that content through Graph Search.

So what does it mean to businesses selling a product or service? It’s important for a couple of reasons:

1. Purchase decisions. People who search for things on the web tend to be in a purchasing mindset so there’s never been a more important time to ensure your business is on Facebook.

2. Advertising. Graph Search will likely offer an opportunity to advertise next to search results, much like you can with Google or the other search engines. This could be a huge revenue opportunity for Facebook, but doesn’t look to be an immediate focus. “This could potentially be a business over time, but right now we’re focused on building a good user experience,” Zuckerberg said.

It’s worth noting that Facebook is also taking the issue of privacy seriously with the new function. In a press release, the company explained “we’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.”

These are three things companies and marketers can do right now, which goes along with the best practices-

1) Shares, likes, and comments appear to be significant drivers of Graph Search results. Therefore, enable and promote social signals (shares, comments, and likes) within your content.

2) Images are the single most popular type of content to be shared on Facebook. For certain companies and marketers, it is important to enable and encourage image sharing. It stands to reason that images are something people will search for a lot through Graph Search.

3) Deploy Open Graph tags within content. These will ensure consistent “merchandising” of brand content that gets discovered through Graph Search.

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees

Market Your Business with Webinars

Businesses offering their clients specific products and services should understand that their average web user is typically looking to be educated by their website.  from understanding what your company can do for them, to how your services differ from your competitors or simply whether or not they would like to work with you one day, most site visitors looking at your business site are in analysis mode and are hoping to learn something more about your company.

Webinars are particularly helpful for communicating with large, scattered groups around the world. Your web visitors can view presentations right on their computers, thus saving time and money on coordinating events and travelling. Many businesses are using webinars to promote their products online. Webinars are a powerful tool that can raise your company’s revenue as well as productiveness noticeably.

As compared to on-location seminars and trade shows, which can be limited by location and the venue, webinars enable you to effectively reach a much more substantial target audience. For many clients, even those who may be close enough to attend a trade show or seminar, webinars are also a much better use of time. Rather than fretting about drive or flight times, unforeseen travel delays and other varying factors, clients can simply block out an hour or two to view the webinar from their office, making the process much more efficient for all involved. Not just for businesses, webinars are also be used by industry experts or popular personalities to speak on highly relevant topics, such as best practices, trends, or case studies.

Webinars provide a number of benefits, including: a shorter sales cycle, more effective training, reduced travel expenses, lower costs than would be incurred by participation or attendance at trade shows, and greater overall employee productivity. Webinars are inexpensive to produce and can be re-used indefinitely!

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees

The art of writing an effective e-newsletter

If you have a list of e-mail connections or are in the process of collecting one, delivering out a frequent e-newsletter may be just what you need to improve attention from present and potential customers.

Here are some tips for placing together an efficient e-newsletter for your business:

Focus on your viewers

Opting for content about you and your company is easy, but will that interest your readers? No it wont! Their needs, the pain points and knowing who they are, should guide your content strategy for a newsletter.
Include items you can track

Every promotional offer through your newsletter that aides in sale has to be tracked and, is maybe the easiest way to find the e-newsletter’s ROI. To do this, employees can fill out spreadsheets that include information from each receipt that has a returned offer stapled to it. You can’t expect the exact results for your e-newsletter too, but taking readers feedback and enhancing your content appropriately can assist significantly in building interest and increasing your audience.

Adherence to Routines = Sales Achieved!

How often you deliver an e-newsletter is determined by your available time, your market, and which customers you are trying to arrive at.This, along with a solid adherence to routine can definitely bring in the needed sales!

Use efficient assistance

Do not deliver an e-newsletter from your own e-mail account, because your account could get penalized from delivering too many e-mails out at once. MailChimp is the best option available and it has some free features that you can make use of easily.

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees

Benefits of Content Marketing Strategy for your Business

Content marketing is becoming much more than just a buzzword in the Internet marketing and SEO industries. Content marketing is a somewhat vast term that underscores a effective strategy to showcase business on the Web. In short, building outstanding content (whether in form of a video, article, blog post, or infographic) and marketing that content (whether through YouTube, StumbleUpon, or Facebook) provides a appropriate, cost-effective way to link with target audiences.

Even though content marketing provides plenty of benefits (some of which is currently extremely hard to monitor) there are 3 main advantages that your organization can realize:

Inbounding Visitors to Your Website
Developing Brand Recognition via Engagement
Creating Organic Link Reputation for SEO

Inbound Visitors to Your Website
One particular function of content marketing is to  bring inbound traffic to your website. This type of website traffic is one of a kind structured on the previous amount of interaction that users encounter. As long as you incorporate the right calls to action, the visitors that engage with your content will be far more likely to check out your website.

Developing Brand Recognition via Engagement
As the origins to inbound traffic, the viewers involvement with your content is what powers the connection. Here, high quality and relevance are of critical importance. Any content you post is a depiction of your company and its brand. Be innovative, but in a decent context that associates to your focus industry.

Creating Organic Link Reputation for SEO
When individuals link to good content it can generate a specific level of authority. The major measure of authority is generally between a range of 1-10 based on Google’s “PageRank” system. So a website with a PageRank (PR) 6 is regarded to be of very very high authority in comparison to a moderate PR 3. From a SEO perspective, if a website has a greater level of authority then the outbound links coming from that website will be much more effective.

So what does this signify in terms of content marketing? Consider your outstanding piece of content as a link resource for SEO. Through virtually any type of content, whether video, document or graphic, you can develop links back to your website. It’s thus important to have a cohesive content marketing strategy that brings it all together.

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees

Understanding PPC Advertising

Pay per click (PPC) advertising is an advertising system where the advertiser only pays for each click on their advert. Hence, pay per click. While the term is most often used to refer to the advertising system offered by search engines, such as Google, Bing and Yahoo!, PPC adverts are also run on content sites and social networks. PPC advertising continues to evolve, and formats available range from simple text adverts through to Flash banners and even video adverts. PPC advertising revolutionized the online advertising industry, and today, PPC advertising generates 99% of Google’s revenue. PPC adverts on search engines are easy to spot – they’re the results listed as “sponsored links”. They can appear on the top of the results page, usually in a box, and also on the right hand side of the results page. PPC advertising on search engines is keyword based – this means that it is based on the search term that a user enters into a search engine. A search term can have one word, or be made up of many words. Sometimes a multi- word search term is referred to as a “key phrase” or “keyword phrase”. Advertisers target those keywords for which they want to appear.

Conducting PPC marketing through AdWords is valuable because as the most popular search engine, Google gets massive amounts of traffic, delivering more impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine a successful PPC advertising campaign, much can be achieved by focusing on:

Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.

Quality Score – Google’s rating of the quality and relevance of your keywords and PPC campaigns.

 

How it Works?

PPC advertising is used for a number of channels and platforms. Quite simply, the advertiser pays when a user clicks on an advert. On the display network CPM is also an option. However, there is a lot more that goes into the process. PPC advertising is usually run as an auction model, so advertisers place bids to appear based on certain criteria. The advertising platform determines when adverts are eligible to appear and serves them as appropriate. The advertiser then pays the advertising platform when their advert is clicked on.

A normal click through rate (when a visitor clicks on your PPC ad and goes to your website) for PPC advertising is around 2% but the return on investment (ROI) will vary based on your business. As an example, let’s say you receive 100 clicks a day and each click is $0.20. This means that your total cost for these clicks is $20. If you make $5 on each product you sell, you only need to have 4 of those clicks convert to a sale in order to break even. As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How can you get the right message to the right people at the right time in a way that sets you apart from your competition? However, well written ads are only part of an effective pay per click search engine marketing campaign. Once your PPC Ad copy persuade a searcher to click, your landing page must now convert them. It should look professional and above all offer them what they were looking for in the first place. They will be more likely to convert into a customer or a lead if the page they go to gives them exactly what they were looking for. Appeal directly to your target audience with both your PPC ad and your landing pages and you will experience greater quality visitors and better conversions!

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees

Magento Vs osCommerce

Magento offers innumerable benefits that are prominent for survival of any business, and hence has become a preferred choice for ecommerce website development. The multi-store facility and multiple shopping option of Magento facilitates website owners to handle multiple number of store’s using a single admin panel. Magento development provides an excellent platform for development of wide range of applications, simple to complex and dynamic. The simple and easily navigable interface makes it easy for the customers to shop for the products of their choices. The various optimization features will help you offer your visitors great shopping experience which in turn will keep them coming for more.

When it comes to e commerce and shopping cart software, osCommerce was amongst the leading software in the market. However, since the launch of Magento, developers are gradually shifting towards Magento, causing a dramatic change in the software scenario around the world. With the introduction of Magento, it seems that osCommerce is beginning to fade away. Even a Google search engine trend reveals that osCommerce is lagging behind Magento, which comes at the top of the list.
Some of the reasons why Magento is being preferred over oscommerce are as follows-

  • Magento is like osCommerce plus all the sophistication. It includes all osCommerce features along with a variety of add on modules. With Magento, developers can even setup multiple stores using the same products while quoting different prices.
  • As far as software quality goes, osCommerce is very cumbersome to use and is extremely outdated, leaving no possibility for updates. This has proved to be a hindrance for developers who have found that Magento is regularly updated and fixed for bugs.
  • Magento allows developers to install default templates without any hindrance, while it’s pretty difficult to install a default template using osCommerce. Another advantage of Magento is that it is capable of being used on mobile devices.
  • With Magento, it is possible to use cleaner codes. The user interface is extremely brilliant as well. With osCommerce, the codes are comparatively bulky.

All in all, Magento’s flexibility has won the hearts of developers while osCommerce is still difficult to work with despite being there for so many years on the market. But, all said, Magento still has some disadvantages of its own ( Not a comparison to osCommerce). These are-

It runs PHP

The Magento application can consume gigabytes of RAM during heavy processes, and PHP often simply cannot handle the load, regardless of how much hardware is thrown at it.

It tends to be slow

This is particularly on smaller, single servers. This is mitigated by more powerful servers and caching layers.Magento also builds indices of large amounts of data and compiles this data into flattened tables for performance.

Complexity

From a user/admin standpoint, it’s complicated. You can do lot of things out-of-the-box, but most of the time, the way to do them is not obvious. For example, products have a one-to-many relationship with categories, and although they are typically presented hierarchically on a store’s front end, categories and products are not “nested” in a traditional tree-like sense. This means you might have one product in multiple, independent and completely unrelated categories, potentially even different stores or websites altogether, powered by one Magento platform.

All said, the advantages of Magento, simple dwarf away its minor flaws.Feature rich, attractive and customizable online store is a dream of every entrepreneur. Magento can really change this dream into reality. Magento is feature rich, has eye catching design and is fully customizable. In today’s business world, competition is increasing day by day and everyone wants to be on top. Most of the entrepreneurs are changing their existing store to Magento as it is more flexible and provides variety of other features beneficial for online business. When are you shifting to Magento?

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees

Turn “Likes” into profit- the Facebook way of doing business

image courtesy- hal9000.ie

image courtesy- hal9000.ie

Facebook is rapidly becoming the hottest site in all of online land. It recently crossed the 1 Billion mark, that means 1 out of every 7 people in the world uses Facebook! At the moment Facebook is the second best rated web page. Facebook is a global sensation; therefore as an entrepreneur you are able to connect to the globe in terms of availability to market segments. Small number of individuals understand the great benefit of Facebook as a method of promotion to many individuals. Most individuals use Facebook to hook up with family and friends. Organizations are utilizing Facebook and are making the most of the advantages. In case your enterprise isn’t engaging in Facebook promotion, you’re dropping out on options. Some of the tips I can suggest to efficiently use facebook for your business growth are-

Identify Your Viewer

Who are the people you want to be a part of your Facebook group, and what are the reasons that will make them want to join? These concerns need to be cleared before you jump in. Where are your viewers spending their time online? What are their main interests? Realizing who you are promoting to is the vital aspect in developing your technique, so you better make no mistakes.

Maintain an Active Profile 24/7

Post updates every day and as often as possible and maintain a very active profile. It’s fine to tell customers about your newest products , but don’t try overselling it. Your Facebook page is about maintaining a conversation and building interest in your brand. Post non-promotional items at times. Comment on a funny news story or a new gadget release, for example. Share data with your followers by means of posting pics and hyperlinks that are related to products and new updates in your field. Ask customers to send in stories and to post photos and videos of them using your product, if appropriate. Utilizing these strategies, you can get acquainted with what occurs in your consumers heads.

Applications to the rescue

There are a lot of crazy apps that you can use to promote yourself. You can even develop one of your own if your budget allows that. The application should have a clear call to action, so that new people could easily get engaged. If the application has some kind of a High Score feature, people will play it again and again till they outrank their friends.You should use the apps for sweepstakes and giveaways – people love freebies!

Use links everywhere

Once you have a website, you put its address everywhere – e-mail signatures, forum signatures, twitter info, LinkedIn profile, links section of your blog. Do exactly the same with your Facebook page. Highlight your Facebook presence at offline events, print it on your business card, use every opportunity you have.

Active use of Videos

Almost every video sharing service allows you to annotate your videos with links. This is a great way to drive some new fans onto your Facebook page. You can make viral videos, funny videos, tutorials, explanations, presentations and include a link to your Facebook page with a request to join. Works like magic!

The most amazing things about Facebook marketing in my opinion is that all of this, or at least the vast majority of this reaching of new markets can be done completely free of charge. No one will charge you to make your Facebook page; no one will charge you for putting up pictures, advertising your products or communicating with your customers. The world of Facebook marketing is yours for the taking. What are you waiting for?

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees