Time Spent- One of the all-time favorite marketing metric

Time-spent metric tells you how much time a visitor has spent on your website from the moment they enter the home page (or whichever page they start their visit from) to the moment they close the tab or window your site is on. This can be a good or a bad indicator, depending on how you look at it. It may tell you that your site is interesting enough to warrant long periods of browsing and reading. But this will depend on the type of website as some websites require longer time spent on the site while others do not need that much time to make an impact. Also, when a visitor spends in inordinate amount of time on your site it may be an indication that your site is confusing and the person cannot find what they are looking for.

Why is it important?

A high time spent on a website can mean-

  • Users find your content and website valuable
  • Your website is user friendly and easy to use
  • Your website has good amount of useful information

Sometimes, it can also mean that your website is little bit confusing to the user and he faces difficulty in navigating to the page/service/information he is looking for. It’s very important that, you define the following key segments in your analytics tool and gauge the Navigation, Search, page engagement behavior of these visitors:

 

• Visitors who spent less than 60 seconds

• Visitors who spent less than 180 seconds

• Visitors who spent between 180 and 300 seconds

• Visitors who spent between 300 and 600 seconds

• Visitors who spent between 600 and 900 seconds

 

Acquisition metrics are good indicators of how your marketing efforts are performing as they show how many people are reaching your website. If your goal is to create as much awareness as possible of your organization, the new visitors vs. returning visitors metric may be extremely important. If you are a location-based business and using an analytics tool like Google Analytics, you will also be able to see where the visitors to your site are located to make sure you are targeting users in the correct location. “Referring Sources” can also be looked at to see which websites are driving you traffic or whether they are arriving to your site via search engines. Although for many businesses the goal of their website will be to convert, a close eye should be kept on these acquisition metrics as it is likely that the more traffic a website receives will ultimately result in more sales or leads generated.

 

Jees

Start with a SEO strategy for your website

Experienced and skilled Search Engine Optimizer looks for each small and big things such as domain name, URLs, Images, Hosting, Meta tags etc. Here the first point is “Domain and URLs”. Domain name is the first impression for any business or website. Relevant and catchy domain names are easy to remember and so that to make a big brand like Google, Yahoo, Digg etc. A well defined domain name can provide tremendous advantage in getting top online position in Search Engines. There are many factors in Domains and URLs which can effect your Search Engine optimization.

Domain Name  

Suppose your business is about health, medicine, hospital etc then using words like “pharmacy”, “drug”, “pharma” “health” “medi” etc in the domain names are always better. And so if your business is about hosting and words like “domain”, “host”, “hosting” can easily indicates the niche of the business.

Domain Extensions

Domain extensions like .in, .co.uk, .ca etc indicates about your country and region. Extensions like.org, .edu, etc indicates the type of business. If you are an UK based company or have business in UK then having extension .co.uk can tell this easily. And people can easily understand this. Using extensions like .edu tells that website or business is about Education and .gov for government.

Using .com extension is always better and most of people remember it easily. Many of them don’t know about .co, .uk, .in or .ca.

Domain Length

Length of domain name makes difference. If the length is more then it’s nearly impossible to remember them. Domain name mustn’t cross the number of 10-15 characters. After the name there comes extension so total it’s 20 characters long domain is good. For SEO point of view include the best keyword in the domain name for better SEO success. For an SEO company domain like seocompanyca.com or seo-elite.com are always better.

Branding

One of the biggest thing is that your domain must behave like a brand. Using keywords and all other things can make it ugly. So use keywords and extension wisely to make a professional brand.

Symbols and Numbers in Domain

First thing try to avoid using numbers or symbols in the domain name. Hyphen (-) is SEO friendly so if the domain name is longer than 10-15 characters then use hyphen between the words.

Domain Age

Aged of the domain plays a vital role in Search Engine Rankings. Aged domains are trusted for search engines. So doing Search Engine Optimization on a aged domain will give more importance rather than a new domain.

Hosting

Hosting is another factor. Dedicating hosting is always better. By sharing an IP with many other websites and blogs you’ll lose a bit of your own identity in front of search engines. By getting a dedicated IP you’ll be on your own, safe as long as you act fair.

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees

SEO- Search Engine Optimization and more…

Search Engine Optimization is an internet marketing strategy where a website uses different tactics to get high rankings with search engines. There are various types of SEO in the online world day. It includes videos, images, content, and academic among others. SEO involves editing or creating optimized content. Optimized content is content with the right keywords at the right places occurring with the right frequency.

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

According to Google, there are a lot of ways you can get your website listed on the search engine. These tips and tricks are officially provided by Google webmaster forum and are as follows-

Give visitors the information they’re looking for

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic.

Make sure that other sites link to yours

Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search.

Make your site easily accessible

Build your site with a logical link structure. Every page should be reachable from at least one static text link. Use a text browser, such as Lynx, to examine your site. Most spiders see your site much as Lynx would. If features such as JavaScript, cookies, session IDs, frames, DHTML, or Macromedia Flash keep you from seeing your entire site in a text browser, then spiders may have trouble crawling it.

Benefits from SEO

The most important benefit of SEO is that it’s free!

When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

Growing Business to the next level!

SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

Permanent Results

Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.

Distinct Increase in Traffic

With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

Search engine optimization is a strong tool within the web marketing. It is also a way to genuinely market your brand online at the minimum cost. For the best results, get a professional SEO copywriter who will use their skills to get the optimal gains from your website.

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees

Google Panda Update(Penguin)- what it means for your website ranking

Google has always ranked sites that contain high-quality contents. In a bid to ensure that, only blogs and sites with first-class contents are ranked highly, they introduced Panda, which functions to weed out blogs and websites that make use of illegal back linking systems to gain rankings. This in turn allows deserving blogs and sites to get high ranking. Panda utilizes strict criteria to evaluate the superiority of a blog or site content.

Imagecourtesy-siliconbeachtraining.co.uk

Imagecourtesy-siliconbeachtraining.co.uk

Now, the SEO community is up and talking about Google’s updated algorithm, named Penguin which, essentially is a Google Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering, ‘what is so different about penguin?’

The strategic goal that Panda and Penguin share, is to display higher quality websites at the top of Google search engine results. However, sites that were down ranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing). Spamdexing, is the use of number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system. Whereas, link bombing is the creation of large numbers of links, that cause a web page to have a high ranking for searches on unrelated or off topic keyword phrases. Google Penguin looks to see whether the links you’ve got form an unnatural pattern. Do you have ‘too many’ keyword rich links? Is your site adding links in a regular pattern, a set number per month? Or, did you suddenly acquire lots of keyword rich links, having not had very many before? Google will detect these patterns and may choose to downgrade the value of the ‘unnatural’ links and, your website rankings too, will go down!

Things to keep in mind

Content,content,content!

Repetition of words signifies the importance of the word “content”.It’s clear that Google is becoming increasingly good at spotting mis fed or poor quality content. So, it makes sense to invest more time thinking about making yours stand apart. Run a site audit and find out the problems your content may be having and, change them immediately. The ideology you have to follow while coping up with SEO is, “keep on learning”. Work on something, see what the effect is, then work on something else and, see what happens. Get a sense of what works and what doesn’t. This way, you will learn new techniques for improving website rankings and, get a Google update plug in to stay abreast with the changing SEO scenario. Google search engine methodology is hard to follow but, not impossible.

Links,back links and what not!

Links are still important for increasing your website visibility but Google, through Penguin has started evaluating the quality of links that are available on your site. You have to make sure that you find links from quality websites. Creating good content is one way of attracting links and, many more are available in the open market like, reviewing products on Amazon. Legitimate link building seems to be the new ‘in-thing’. Start investing time to do it!

All said, the best way to recover from the Google Panda update(Penguin)effect is through professional copy writing of your website. Even if your site wasn’t affected by the Panda or Penguin updates, you shouldn’t assume that you’re safe. Google has made every indication that it intends to weed out low value results from the search results. Getting your content quality up offers one of the best opportunities to protect your site from future changes.

DO IT NOW!

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

Jees