Using CDNs for a Faster Website

Demand For a Faster Web

It is truly the epitome of the advent of information age when everyone from the tech savvy new age marketers to the way less tech savvy laymen stereotypes are seen on the streets tapping on smart phones, and talking rather enthusiastically and knowledgeably about dropping 3g internet rates. But it does not stop there, they want information and they want it now, on the go. People do not wait for your precious little website to load, they want it loaded and ready at the click of a button or the tap of a finger. To cater to the voraciously increasing demand for the huge reserves of information available through the internet in a fast and efficient way, an effective mode of content distribution called content delivery networks were designed and implemented.

Content Delivery Networks

CDNs are a method of providing content to end users in a fast and efficient way. CDNs or Content delivery networks use large networks of servers placed strategically around the world to remotely store data and provide it on demand to end users. The operational hierarchy is as follows: The various content rich websites and clients employ CDNs to distribute their online content effectively to their audience around the world. CDNs in turn employ ISPs, network carriers etc. and use data centers provided by them to host servers.


Types of Files That Can Be Stored in a CDN

Usually using a CDN, static files such as CSS files, Javascripts, images, videos, and audio files are stored for efficient and fast sharing. Files that do not undergo dynamic changes are preferably stored using CDNs.

Advantages of Using a CDN

Ease of access for data across the globe

Distribution of data and content using CDN has resulted in the starting of an age of faster and easier internet access. The time required to access data from a website that was established across continents and oceans has been reduced drastically through the introduction of CDNs. A series of signals that had to make the journey across land and sea could now be stored in remote servers and accessed on demand.

Decreases Server Load on the Main Infrastructure

Using the CDN distributed model of remote servers, the total load on the content provider owned IT infrastructure is drastically reduced. Instead numerous servers placed closer to the end users, shares the load and can alleviate network issues like bottlenecking and server overload.

Reduced Bandwidth Costs

Using CDNs the bandwidth costs accumulated by the content provider can be reduced.

Easy delivery of content rich media

Media such as audio and video files that require large bandwidth could be distributed faster and effectively through CDNs

Increased efficiency and higher revenue

Increase in response time for your websites and portals ensures a higher return of investments and furthermore it ensures customer satisfaction, effectively.

Manageable and efficient scaling

Your online business presence can be scaled up efficiently and effortlessly on the content distribution front using CDNs. This is especially effective in the case of e-commerce portals.

Easy management of traffic peaks

Traffic peaks can be easily manageable using CDNs due to its distributed nature and the availability of multiple sources for the same content.

Security benefits

Malicious attacks like denial of service (DoS) attacks can be contained and managed through the extensive network infrastructure offered by various CDNs.


1. jsDelivr

An open source project, it is one of the most efficient and comprehensive options available online for developers. It hosts more than 1000 open source projects and provides the amazing service uptimes.


2. Cdnjs

With just over 900 open source projects hosted on cdnjs, it is another big time player providing free CDN services. It supports numerous plugins and extensions making it a very reliable resource for developers.


3. Microsoft Ajax CDN

Largely unnoticed and overlooked, Microsoft operates a fully functional and efficient CDN. Microsoft Ajax CDN supports numerous open source projects such as jQuery, Bootstrap, and respond.js Security and reliability is a guarantee from this open source project maintained by the tech giant.

Microsoft Ajax CDN

4. Open Source Software CDN

OSSCDN, as it is otherwise known, is an open source project maintained by MaxCDN and supported by jsDelivr.

Open Source Software CDN

5. Google Hosted Libraries

Another open source project by the tech giants, Google hosted libraries hosts numerous popular JavaScript frameworks such as AngularJS, jQuery, and even old ones such as MooTools and prototype.

Google Hosted Libraries

 6. Bootstrap CDN

Bootstrap CDN is a project specific CDN which can be used to serve the Bootstrap core, Fontawesome and Bootswatch.

Bootstrap CDN

7. jQuery CDN

This is another project specific CDN for jQuery projects.

jQuery CDN

How to achieve results with a remote team?

Remote teams are becoming much more common because of the rapid development of communications technology. The option to have people work remotely is extremely appealing to many employers who value the additional schedule flexibility and the ability to save time and expenses related to having a full time employee. Many managers discover that their remote employees are as reliable, if not more so, than their office-based employees. They are also able to hire the best talent because there are no geographical boundaries. In addition, companies can reduce overhead associated with office space and parking. Companies who are against the remote team concept have issues with their decreased capability to directly keep track of employees and, difficulties getting to know team members and build a cohesive team.

I like to classify the general team types with regards to remote teams into two dimensions; project based teams and transaction based teams.

Project based teams

This is actually a team that has a specific and time-bound benefit from the job that requires to get done. A project brief at the minimum should contain the anticipated final result, the various competencies required to achieve the outcome, the functions each of those competencies play, the timelines and the milestones. Additionally, it is important to possess gantt charting or project management software that you can use to determine your “critical path” to execution and ensure you are on track day-to-day. Two good choices in this case are Wrike and Asana. Asana is lacking in gantt charting but, it can be a terrific way to handle project tasks daily.

It is advisable to have a document to make note of time defined targets which are associated with the smooth execution of a project. They should clearly mention qualitative and quantitative indicators that portray exactly what must be delivered and at what quality level. A team member’s effectiveness can be analyzed based on the data achieved from this analysis.

Project based teams also need to have a document that conveys to them the best ways to execute a task. For instance, the execution guide of a software project should include the technical requirements of the project. This includes specific guidelines on how the code should be written, with what programming language and also how to make sure that one piece of the software inter operates with the other.

Transaction based teams

This is actually a team that works on a somewhat repetitive function, which may or may not have been tested in a conventional work environment. A good example of this is a Technical Support team. There is a technical product that needs to be supported, and although every single transaction might be completely different, the guardrails are essentially the same. In this instance, documentation is hardly ever a onetime thing. Documentation generally turns into a part of operating the remote team.

Transaction based teams benefit immensely from documentation like Best Practices (for handling a satisfactory transaction), Situation Based FAQs (if X occurs, you need to do Y and inform Z), System Walkthroughs (if certain systems are used to facilitate the operation, walk through documentation with screenshots, videos or demos are useful to have beforehand to help with training the team members on how to make use of them), Manuals, Troubleshooting Guides, Knowledge bases, Transaction Escalation Plans (who should be contacted when X occurs during an interaction, who has the answer when there seems to be no answer) and Success Profiles.

Success profiles are an important element of performance management on a transaction based team. The success profile for a role needs to include the essential transaction frequency and at what service levels time bound for the purpose of ‘ramping’ the team member. For example, the requirements of these in 30 days will probably be completely different than in 90+ days. This should be recorded in a success profile which should be provided to the team member to achieve desirable results.

The benefits are incredible, but it takes time and patience to build a successful remote team, especially if you are just starting out a new company. There are many factors to consider, some of these harboring risks, but when done right, you can cover great distances with people who you trust and who support you as well.


Website Performance Testing

Most web audiences relish fast performance times as much as they have a distaste for poor performance. Speed is king in the land of web browsers. Not only will web users often navigate away from sites that take an average of 3 seconds or longer to load, they often do something that can cause sleepless nights for marketing executives, they tell others of their experience. The following free, web-based tools can be used to measure the time it takes to load your existing website or application:


Web Site Performance Test

A real-time site performance tool displaying information on things such as DNS lookup, time and connection time.


Page Speed

Created by Google, this web-based tool evaluates the performance of web pages and gives detailed suggestions for improvement.


Website Speed Test

It provides plenty of data on page speed, including estimated load times for various types of Internet connections.


Pingdom Tools

A free online tool to test the load time and analyze a given web page from the perspective of a first time visitor. It presents you with several reports such as a breakdown of how long each web page object (e.g. images, style sheets and JavaScript libraries) takes to download and performance grades for things like browser caching.


Show Slow

Show Slow allows you to add a URL to be monitored (publicly) and regularly captures results from three popular testing tools: YSlow, Page Speed and dynaTrace.


Google Analytics

The Site Speed report allows you to measure the page load time across your site. It was introduced with the latest release of Google Analytics, so be sure you are using the newest version.




A free tool created by Yahoo!’s development team. It analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages.


Here are some of the main contributing factors to consider when looking at performance:

Back end

  • Server infrastructure
  • Database
  • Back end coding

Front end

  • Secure Socket Layer  (Most pages load slower under SSL)
  • Front end coding
  • External resources (images, style sheets, scripts)


Remember that a well designed, well performing website, that loads quickly is one of the best ways to improve conversions and overall customer satisfaction.

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The Best Tools for Usability Testing!


Image courtesy-

A poor user experience can ruin a product launch and the reputation of the company behind it. There are many great options to perform quick and easy usability tests using a variety of online tools. Here’s a list of top online tools for tracking your website’s usability-

Feedback Army

By charging a decent 15$ for 10 reviewers to answer around 4 to 6 questions on a URL, Feedback Army is the answer for getting a quick test done. This is basically a good option for starters who are interested to get a simple review at a nominal price.


Whether it is mouse movements or page scrolling or maybe typing, each and every action a user performs on your website can be tracked and recorded through Userfly. All it takes is pasting a single line of JavaScript to your header and the rest of the work is handled by UserFly, you just log in and check the replays. There is a free plan option where you can try out their service with 10 recordings a month. The cheapest plan being $ 10 per month for 100 captures! That’s a steal, right?

A video recording of people using your website! Now that’s cool! Moreover, there are filters through which you can choose your target audience, this includes the option to choose their gender, age, country, household income and technology (browser,OS,etc). Wow that’s comprehensive! The prices are a little steep, with the starting price of $39. But, try it as it is really good!


A simple tool that captures mouse movement and actions as they happen, by loading a simple JS file in your header. They are cheaper than UserFly, as in $5 you get 100 captures! That’s really cheap!

Crazy Egg

Heat seeking missiles firing away and heat signals being monitored. Is this about a Hollywood movie? NO! that’s Crazy Egg for you. The most popular service that helps you track where your users click using heat maps! Prices start at a nominal $9 per month, making it an affordable option.

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Google Glasses- Bringing Wearable Computing to the forefront

Google released a new video on Google Glass, which is now out of its project phase and ready to be released as a beta product.

Taking photos, recording videos, looking up answers on Google, showing reminders (such as for a flight) and sharing whatever you’re looking at(and many more features) either via messaging or through a Google+ Hangout, that’s what Google Glass is all about. Google Glass will also have an automatic picture-taking mode, snapping pics at a preset intervals (such as every 5 seconds).

Its only time that will judge how Google glasses will be able to adapt to day to day activities of users. As, everything you see will be seen by Google Glasses and the ability to process so much information will be something to look forward to. Also, impact of Google Glass on eye sight provides a grim picture.  Google is working on adaptable glasses that can be worn over normal spectacles or goggles for that matter.

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How to use linkedin api in Rails applications?

LinkedIn actually provides 2 APIs:

  • The JavaScript API is a rich client library enabling you to build dynamic applications in the web browser. Use OAuth 2 to easily authorize users via the “Sign In with LinkedIn” button, access LinkedIn data with native objects, and interact with Plugins.
  • The REST API provides a simple, consistent representation of people, companies, jobs, and the interactions and relationships between them. Our query language lets you read data in XML and JSON at the granularity and aggregation that you choose. Use OAuth 1.0a to authorize users and begin making REST API calls using any programming language.

1. Initialize your linkedin api key and secret key

Linked in api key can be obtained from

  • linkedin_api_key = ” YOUR LINKEDIN API KEY”
  • secret_key = “YOUR LINKEDIN API SECRET”

2. Setting your callback:

callback_url = ‘http://localhost:3000/linkedin_callback’

3. Create oauth object

oauth =, linkedin_secret)

4. Request authorize url


=> “″

Open the link in your browser as redirection url for user to do authorization process, if user authorize it we will get params[:oauth_verifier] in our “callback_url”, use it to authorize from request.

for example:


oauth_verifier = “00883″

authorize using oauth verifier and token

oauth.authorize_from_request(oauth.request_token.token, oauth.request_token.secret, oauth_verifier)

create linkedin api object

linkedin =


Dashboards- Reliable, useful and all-in-all awesome!

Dashboards provide IT organizations real-time visibility and greater insight into their data. Dashboards are customized for each organization and department taking into account their data sources, business metrics, KPIs and the goals of the organization. A database can connect to multiple databases and data sources and can be implemented in days or weeks rather than allocating resources to a large BI solution. The various aspects of dashboard are as follows-


  1.  A software that organizes information so that it is easy to read and interpret.
  2. Provides up-to-date status information on Key Performance Indicators (KPI’s)
  3. Presents information visually through graphics – charts, gauges, maps, tables.
  4. Information is simply presented, easy to monitor, and indicates where action needs to be taken.

Dashboard is not a report. Its much more!

Is a dashboard just a collection of reports on a single screen? NO, not at all! Dashboards can be utilized as a very effective means of communicating information for which spreadsheets or reports are ill-equipped. Reports are effective in providing raw data, but fail to deliver a dynamic insight into the data. A well- designed dashboard uses color and graphical symbols to create a whole paradigm of information portrayal, next to which the reporting paradigm pales. Such dashboards require very little user training and have a much higher adoption rate. They engage the user in an interactive and media- rich interface, and deliver information empowerment to business users. Moreover, one of the greatest benefit of a dashboard is its ability to enable root-cause analysis. Such ready access to accurate and reliable information far out-performs the reporting paradigm to which we have, until now, been accustomed.



Dashboard users- Who are they?

Dashboards are not only for top-level executives, even though it is the traditional perception of dashboards. Administrators, directors, managers, executives and IT personnel will find dashboard extremely helpful. Each user with access to a dashboard will have permission to view metrics that he/she owns and will not be able to obtain/view information that is unauthorized for that individual. Each role has a different set of functional goals and objectives, requiring specific and tailored information to support their efforts. For example-



The information required by the executive team is critical and is capable of assessing the overall health of the business. Annual contract value, monthly recurring revenue,customer churn analysis, and renewal rates represent a few of the KPIs important to them. Executives need to make decisions quickly and with the in-sight they get through the use of dashboards they get the tools to drive decisions quickly.



Marketing Manager

Today’s marketing managers make use of a host of analytical platforms to analyze ROI derived through the use of online channels. Clear visibility into performance is essential and critical in finding out the trends in plan success and the promotional programs that drive adoption and revenue growth per account.




While pricing models, territory plans and customer or account strategies are the main pillars for Sales Management, the best Sales Managers ensure the Sales team is working on Marketing’s “upstream” programs such as promotional, cross-sell and upsell plans and tactics, so that the funnel is robust and revenue goals are met. Based on the data derived within dashboards, the Sales Manager can proactively make adjustments needed in the sales process in an easy and effective manner.


Customer Service Manager

The customer service manager has to frequently “switch hats” in fluid precision, between that of a growth-driven and of cost-cutting specialist, with tremendous skill and swiftness. An easy-to-use dashboard will drive quick adoption, thereby giving the CS Manager ample time to concentrate on other high-value projects.


Types of information that could be included in a dashboard report



Sales information can be reported as an individual dashboard report or included in the overall business report.

 Examples of information that could be included are:

• Sales for the period (weekly, monthly, quarterly, annually)

• Comparison of sales for same period previous year

• Comparison against budgeted sales

• Cumulative sales for the period

• Total discounts applied

• Total discounts as a percentage of sales

• Number of sales

• Average value of sales

• Percentage of sales that are:

* Cash

* Credit

• Sales by employee

• Sales by item

• Top selling items

• Sales growth rate

• Number of new customers


Work in progress

• Number of orders taken

• Orders in progress

• Orders completed, not invoiced

• Outstanding deliveries

• Production issues


Gross profit

• Stock purchases for the period

• Stock on hand

• Stock ageing

• Stock on order

• Gross profit value

• Gross profit margin

• Mark-up

 Net profit

• Total amount of variable expenses

• Variable expenses against sales as a percentage

• Total amount of fixed expenses

• Fixed expenses against sales as a percentage

• Monitoring variations to individual expense items from previous periods by setting appropriate trigger points, such as an increase by 5% or by dollar value

• Net profit value

• Net profit margin

• Breakeven calculation


Business efficiency

• Debtors days

• Creditors days

• Inventory days

• Work in progress days

• Stock turnover

• Stock on hand to total assets

• Aged debtors report

• Aged creditors report


• Cash balances, including investments

• Financing facilities, including amounts drawn, available term and interest charges

• Cashflow forecast

• Working capital available

• Current ratio

• Quick ratio

• Leverage ratio

• Debt to asset ratio

 Balance sheet

• Total sales to total assets

• Return on assets

• Return on investments

Business planning

Key metrics developed to monitor business performance against business strategy.

Other key performance indicators

This is dependent on the nature of the business, the goals of the business, business drivers and risks.

The use of dashboard will assist business owners and managers in improving their decision making process and hence business performance. When used in conjunction with business evaluation, the key metrics can be set to monitor all important business drivers and risks. This should encourage regular review and action where required. Successful dashboards convey a great deal of dense necessary information with clarity and immediacy. Over time, a successful dashboard will improve an organization’s decision-making based on assisted goal-setting, help monitor negative trends, and improve workplace productivity.

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Stand Alone or Stand out- Tricks for better Web Design



There are a lot of details to consider when designing and developing a web site. In reality, it can seem like an endless list — but if you look carefully you’ll see that there are certain elements that are more important than others, elements that are used consistently among the most successful sites. Once you’ve completed the conceptualization of your website, the rest of the elements fall into broad categories ranging from User Interface design to content creation to actual development.Some tips for building a good website are-

Well thought out User Interface

The user interface is the foundation of any good functional web site. When designing a site, you’ll need to take into consideration your average user. Who is going to be visiting your web site — who is your ideal customer? Are they tech-savy? Or, are they not? People visit your website to find information or the product they are looking for. You will want to be sure that your navigation is easy to spot and consistent throughout the entire web site. Make it obvious where the user should click both in terms of your primary navigation, as well as for links within your content areas. It’s helpful to create an image of your ideal visitor and have them in mind when planning out the design for your site. Be sure you offer everything on your site that they would want to find before buying from you or, becoming a subscriber.

Good Content

When writing the copy for your web site, it’s important to provide helpful, knowledgeable information about your company, products, services, etc. If you’re running a blog, informative articles related to your area of expertise are incredibly helpful as well. You might have a pretty web site which will catch someone’s eye, but if the content is no good, there are strong chances that they wont stick around.

Use of Flash

Flash has its uses, but I don’t think there’s any reason for using it to power your website. When done badly, it can take up bandwidth, can confuse users with bizarre navigation and control mechanisms, and there are plenty of issues relating to accessibility. So, make sure that you use flash, but, keep it to minimum. Don’t overuse it!


Texture is the physical quality of a surface. Applying some sort of texture to nearly every element of your work is also becoming extremely trendy in web design right now, so it’s important to think about when, where and how to use it. It all seems very obvious, but it’s also extremely easy to fall in the trap of using random textures just to make things look more tangible. Just like all other elements, take strong consideration in whether or not the textures you’ve chosen fully support your desired concepts.

Search Engine Support

If you have a large web site or blog, having a search field is incredibly helpful. There’s nothing more frustrating than surfing through hundreds of pages to find specific content. You can use a Google Search Engine on your site, or if you have WordPress, this will be fairly easy to accomplish. It’s not quite as easy to set this up with a static html site, but there are still services out there that will let you incorporate a functional search box onto your site.

Use a combo- XHTML and CSS

The days of using html tables for layout and design are long gone. The best developed sites use a combination of XHTML and CSS (Cascading Style Sheets), which create a separation of design vs content. With this separation of content from design, the search engines no longer have to wade through all of the excess code to find out if your content is relevant, either. And with separate files, the content can load quicker, too.

Image optimization for Web

It’s important that your website images are saved in an compressed format. Not too much that your images become pixelated, but as much as possible while retaining quality. Programs like Adobe Photoshop have a “Save for Web” feature that will automatically convert your image to 72dpi, as well as give you a variety of compression settings when saving your images. For web this will likely be either png, jpg or gif depending on the particular usage.

For a good website a strong concept is mandatory, otherwise your design will fail. You will be mixing and matching styles with no core values in mind. It could look pretty in the end, but that’s simply not enough in today’s market. Take some time and really think about where you want to start. Building on bad ground will yield bad construction. So, plan your moves carefully to see better results.

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Move on Web 2.0. Here comes Web 3.0!

The Internet standards have changed considerably over the last decade. Technology has shifted from web versions like, Web 1.0 to Web 2.0 and now towards Web 3.0. If you ask some, they’ll tell you Web 2.0 as we know it is probably on its way out the door. For many, Web 2.0 is characterized mainly by the ability of users to share information quickly with others, which has been developed into the phenomenon that we call social media. From Twitter to Facebook to YouTube and to all sorts of other kinds of communities, Web 2.0 is all about sharing and seeing. Now, if you recall or were around during what is now known as Web 1.0, information was put up on a website and that was it–the best way of sharing it was privately through e-mails and such. There was little to no communication and if you wanted information, you had togo to the source for it. Can you imagine such a harsh Internet? Now with Web 2.0 on it’s way out, the obvious question is, what is Web 3.0 going to be?



Web 3.0 is being referred to by experts as the semantic web; semantic meaning data driven. The data will come from the user and the web will essentially adjust to meet the needs of the user. For example, if you do a lot of searching for ‘design blogs’, you’ll receive more advertisements related to design. Also, when you search for other things, for example, ‘computers’, the  web will keep in mind that you often search for design and may pull up search queries that combine ‘design’ and ‘computers’.

What will you get out of Web 3.0?

It may be incredible to think that there can be anything better than the web 2.0 where design was created to have a great impact on the users, which it seems hard to surpass. However, the web 3.0 will be focusing more on the type of browsing and not only on the different browsers used.

Personalization is the new key word

Web 3.0 will create an in-depth personal profile for each user. This will be uniquely assimilated from the individual search history of each and every Internet surfer. This will increase the accuracy tremendously, as now the likes of each user will be intelligently used to provide relevant search results. In short, Web 3.0 will act in a similar way to a virtual personal assistant who knows their web user inside out and is therefore able to make informed suggestions based on a profound knowledge base. More like a personal ‘siri’ for each and every web user.

The Semantic Web

The Semantic Web will be able to understand web content in its full semantic context, meaning fuller search sentences will yield sharper search results using software agents. The tag culture of Web 2.0 works in a similar way, but the Semantic Web will analyze and compare search results far more intelligently utilizing advanced programs.



Aiming to greatly enhance the intelligence and accuracy of search results, the Semantic Web will abstain itself from the inaccurate keyword based searches of Web 2.0 and utilize comprehensive fields of information which will bind together related terms, recognizing the inner relations of terms. 

Web designing concepts-Revamped

The minimalistic concept of the web designing which is now in vogue will work well for the web 3.0. A web designer still has the power to lead the users’ attention to elements he or she wishes the users to see. The usual concepts will prevail even when web 3.0 has become a well-integrated technology, and web designers will focus on allowing content to be the main focal point on a website, while avoiding overuse of distracting elements, such as banners and ads.

Most of the trends in web designing that are used in the web 2.0 will not change much, as far as the usage is concerned, although significant changes may occur in the way the design is presented. What will really change is the way the people will be using the Internet and not how they will be viewing the various websites.

Search Results- Localized

Improvements in GPS technology will most likely create comprehensive comparisons of personalized search results for web users based on their exact location. High quality mashups, where two or more applications are merged together as one, will help facilitate this type of service. For example, the combination of Google maps and restaurant reviews will assist the web user to quickly find a good place to eat in their vicinity based on their culinary tastes in a matter of seconds.

The critical success factors in this new environment are absolutely linked to the simplicity, applicability, usability among others. The question is whether the opportunities created by new technologies will bring clear results and applicability to justify a new wave on Internet or not.


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Google Panda Update(Penguin)- what it means for your website ranking

Google has always ranked sites that contain high-quality contents. In a bid to ensure that, only blogs and sites with first-class contents are ranked highly, they introduced Panda, which functions to weed out blogs and websites that make use of illegal back linking systems to gain rankings. This in turn allows deserving blogs and sites to get high ranking. Panda utilizes strict criteria to evaluate the superiority of a blog or site content.

Now, the SEO community is up and talking about Google’s updated algorithm, named Penguin which, essentially is a Google Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering, ‘what is so different about penguin?’

The strategic goal that Panda and Penguin share, is to display higher quality websites at the top of Google search engine results. However, sites that were down ranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing). Spamdexing, is the use of number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system. Whereas, link bombing is the creation of large numbers of links, that cause a web page to have a high ranking for searches on unrelated or off topic keyword phrases. Google Penguin looks to see whether the links you’ve got form an unnatural pattern. Do you have ‘too many’ keyword rich links? Is your site adding links in a regular pattern, a set number per month? Or, did you suddenly acquire lots of keyword rich links, having not had very many before? Google will detect these patterns and may choose to downgrade the value of the ‘unnatural’ links and, your website rankings too, will go down!

Things to keep in mind


Repetition of words signifies the importance of the word “content”.It’s clear that Google is becoming increasingly good at spotting mis fed or poor quality content. So, it makes sense to invest more time thinking about making yours stand apart. Run a site audit and find out the problems your content may be having and, change them immediately. The ideology you have to follow while coping up with SEO is, “keep on learning”. Work on something, see what the effect is, then work on something else and, see what happens. Get a sense of what works and what doesn’t. This way, you will learn new techniques for improving website rankings and, get a Google update plug in to stay abreast with the changing SEO scenario. Google search engine methodology is hard to follow but, not impossible.

Links,back links and what not!

Links are still important for increasing your website visibility but Google, through Penguin has started evaluating the quality of links that are available on your site. You have to make sure that you find links from quality websites. Creating good content is one way of attracting links and, many more are available in the open market like, reviewing products on Amazon. Legitimate link building seems to be the new ‘in-thing’. Start investing time to do it!

All said, the best way to recover from the Google Panda update(Penguin)effect is through professional copy writing of your website. Even if your site wasn’t affected by the Panda or Penguin updates, you shouldn’t assume that you’re safe. Google has made every indication that it intends to weed out low value results from the search results. Getting your content quality up offers one of the best opportunities to protect your site from future changes.


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