Why your Business Needs a Specialist for Website Design

It goes without saying that every business needs a specialist for their website design. This does not only help them put up with a striking presence on the web but it actually, helps them ensure the commercial success of their website.
With a specialist on board, they can rest assured that their target audience will be able to find all the information they seek as well as proceed to the shopping cart for purchasing any products they get interested in, while going through the website. The very process of website design a specialist adopts, can incite interest of the users in the particular offering they seek out.
So, if, with your business, you wish to cater to a larger audience across geographies or meet the convenience needs of your customers, you should seek the help of a website design specialist to understand how you should go about your web presence. A specialist designer usually has the experience and deeper understanding of what information your customer finds relevant and what are the most effective ways to present it on your website to make it look appealing. They know how a design can convey all about ‘what you are’ and ‘what you offer’ within the first 2-4 seconds. They know it is vital since if your design is not able to accomplish that, it can actually turn out to be a commercial failure.

Specialists know the value of good web design:
A good design makes our brand identity more consistent and it is more likely to make more visitors stick around instead of bouncing straight away. Specialists have a great sense of understanding as to how a good web design could turn out to be most profitable business and also how, there are types of businesses that have their own unique accessibility requirements. They are capable to ensure that those needs are met, which implies that they may come up with ideas that the newer businesses may not even know about.

Specialists Know Our Industry:
A specialist for web designing is completely cognizant about details such as what design, what layout, what feature & functionality works out the best for what kind of a business. Expertise saves the time and money for any business by knowing all such nitty-gritties. A business may just know a part of what it wants on its website but a specialist will always have complete insight into what all needs to be there, in order to make a lasting impact and make the business stand out.

Specialists know marketing:
Under supervision of a design specialist, the content will be designed in a way that ensures when consumers search for the type of services offered, the website will rank prominently and also, that the content will be optimized for mobile devices. A specialist can also set up a blog and either manage it or advise the business on getting the most out of it.

We have established ourselves as a provider of enterprise class solutions with the technical prowess gained in over 13 years of industry experience. We started working on client projects based on Ruby on Rails Development right in the initial days of this technology and have, since grown into RoR experts along with its development. We also offer our superior web design companies / services in qatar under our brand Carmatec Qatar( web design qatar company), to cater to our customer-base in the middle east.

We also provide Seo Services in Qatar to cater our client needs.

Typography for Web Design

Typography

What is typography?

Typography is defined as the art and technique of arranging and presenting written language in an aesthetically pleasing manner. The primary objective of a website is to convey information in an easily accessible way. A great design can be ruined by the inappropriate presentation of content in it, such as, by using fonts that are illegible and unattractive. Every web designer should have a basic idea about typography and be able to recognise which font would present a website in the right way, and convey the right look and feel effectively.

What can the designer do?

There are certain typographic properties that is entirely upto the designer to select and use appropriately. The most important of such properties is the font family. Selection of which is how the font for the required page is chosen. And there is the font stack which is a collection of font families that you will be using for you precious website. Font stack is like your list of font families that you prefer to use.

Next comes font weight. Font weight refers to the relative thickness of a character’s strokes. Remember how we make the text light, regular, bold, and extra bold etc. in a text document. Similarly the font weight can be specified using stylesheets as well. The weight of a typeface is determined using the TrueType scale, which runs from 100 to 900. In this range 400 is what we see as regular weight, getting bolder as it goes higher and lighter as it goes lower.

Casing is another call that the designer usually takes. Casing refers to size of the letters. Uppercase would comprise of capital letters and lowercase would be smaller letters. Uppercase and lowercase letters go together to make these forms such as sentence case, title case, toggle case etc. These are essentially used to present the content in such a way that it is recognizable based on its intent.

Letter spacing is the space between consecutive letters. Manipulating the letter space can dictate the readability of the content on your website. Letter spacing can manage the trade off between readability and aesthetic attractiveness. Letter Spacing should be carefully managed to obtain the right look and feel for the content. Letter spacing is also known as tracking. Like letter spacing, another variable that determines the readability is word spacing. Word Spacing refers to the spacing between words.

Another important concept is Kerning. Kerning is the adjustment of the spacing between individual letter forms. Appropriate Kerning also contributes to readability.

Readability is also affected by line-height. Line-height refers to the vertical space between each individual line in the content. It should be a balance between cluttering text and the lines appearing too far apart.

Selecting a typeface

There are two kinds of typefaces to select from, serifs & sans-serifs. Serifs are the name given to those additional strokes that terminates a main stroke. San-serifs are such typefaces that are devoid of any such additional strokes.

Serif typefaces are said to provide fluidity and an easier reading experience. But the main disadvantage being their characteristic of tiring out the reader with too many elements. They are said to complicate the typeface at times.

Sans-serif fonts are much better suited for web development as they are easily readable with enough white space between individual letters in the type form. And their less complicated appearance has led to their constant increase in popularity as the typefaces suited for the web.

5 web design trends that will stay till 2015

Here’s what we think will be the 5 web design trends in the coming months and what features will be the websites made ​​of in the coming months.

1) Sidebar, now occupies the entire page content

One one hand, websites will be created more like applications and on the other hand it will force us to simplify the layout and elements of the site. The sidebars even on larger screens will be favored over fixed horizontal menu or pop-up menu, while the content takes up the whole width of the page.

2) Fewer text, many images (and videos)

Thanks to the enormous success of infographics, web design such as graphic design texts leave room for elements of visual communication that allow us to communicate the message immediately. Now the texts are becoming shorter, accompanied by high quality images, graphs, maps, icons and buttons. And to tell stories and communicate more complex messages comes the video, also used as a background.

3) The flat design

Even Apple has abandoned the previous design trend with the introduction of iOS8 (although it has not yet changed the horrible menu of the website). The flat design trend should finally make websites with shadows and reliefs to be obsolete in favor of websites that are designed flat and clean.

4) Simple or monochrome palette

The flat design pushes the designer to simplify the elements and graphics of the site. So then in the new sites are very simple and often monochromatic palette will be used to further complement the flat design concept.

5) CMS and framework

Are the websites designed and developed from scratch dead? Of course not! But we can’t deny that many important projects are using CMS and framework and will definitely continue to see this feature in the coming months. Consider for example the websites made ​​with WordPress or those based on Bootstrap or Foundation and how the use of CMS and framework can help speed development time and optimize results.

These are some of the trends that we are following this year and it will remain the same for next few months until 2015 arrives in style.

 

Responsive Vs. Adaptive- Which to choose?

When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are commonly confused, and some may refer to responsive as a subset of adaptive technologies. Therefore, it’s helpful to make sure all parties involved are using the same terminology when talking about site implementation. Understanding the key differences between responsive and adaptive design will keep everyone on the same page and help you select the best approach for your project.

While adaptive design is quicker and easier to implement, it’s generally a bad practice to go about. It caters to today’s devices only and doesn’t make provisions for new devices with different widths that may be released tomorrow. Responsive on the other hand, works with every width between the smallest and largest versions. While this means much more work on the developer’s part to ensure there are no breakpoints within the site, it also means the website is much more likely to work properly on any new device.
Which one to choose?

The correct answer is totally up to you. Both adaptive and responsive designs are great choices to ensure that your site is viewable on both mobile devices and desktops while using only one site. If we had to pick one, we will choose responsive as it is totally flexible and works on both mobile and desktops with the same perfection. Contact us to know how we can make your website responsive today!

6 ways to be a superstar designer

It’s not easy being a designer. There are projects that you do for clients and sometimes projects that you do just because you want to create something new. Getting those projects out there can be the toughest part of all.

But it is not impossible. It just takes a little planning and work. Here are 6 easy (and mostly free) ways you can promote a design project. (And all of the examples are from designer portfolios.)

Social Media to the rescue

Social media sharing is one of the easiest ways to showcase your work. The catch is that you might not know how many people have seen it.

Portfolio Sites

While most of us already have portfolios, it is important to share and have an up-to-date presence on sites such as Dribbble and Behance. Designers frequent these sites. So do clients looking for new talent.

Post active projects – as long as they are not confidential in nature – and ask for feedback. Use built-in sharing tools on these sites to get your work out there even more.

Get influencers to share your designs

Sometimes you have to ask for a little help when it comes to promoting new work. Start with other friends in the design community. Ask them to share your work or project as well.

Then branch out. Ask some of the people who influence you online to share your projects. (What’s the worst that can happen … they say no?)

A little boost from third-parties can really help get your work out to an expanded audience that you may be unable to reach on your own.

Go out and Meetup!

While a lot of the promotion tips thus far have been online-based solutions, it is important to actually get up, get out of the house and meet people. Networking is one of the single most effective tools you have when it comes to self-promotion.

Create a well-designed blog

Make yourself useful and helpful. Create a blog that relates to your work. Write about what you do or the process of creating or even tutorials on how to do certain things. This will help you become and authority in your field while showing off your work.

Enter a Contest

Is your design work good? Is this a project that you are especially proud of? Enter it in a contest.

Awards and honors are a great way to help promote a project. (Everyone wants to be called an “award-winning designer,” right?)

Just entering a contest – even if you don’t win – helps your work get seen by more people. The judges of the contest, people who visit the contest website or view the entries and many others will see the work because it is part of the contest grouping. Look for contests that you think have a good reputation and would be proud to be a part of. Enter categories carefully and make sure to follow all the rules so that your work is not disqualified. And good luck!

 

 

Jees

Responsive Web Design

As more and more people are now turning to smartphones and tablet devices, the need for mobile-friendly websites increases. If search engine optimization (SEO) is an important factor in a particular marketing strategy, it is essential to ensure that a website is mobile-friendly. Mobile Internet will eventually overtake desktop Internet, so whether to choose a responsive website or having a separate mobile website is a critical decision. The best options depend on a number of factors; the website’s purpose, target audience, and whether SEO is an important factor.

To get a general idea of the importance of responsive web design consider the following statistics:

91% of all people on earth have a mobile phone and 56% of those are smartphones
72% of those that own a tablet make a weekly purchase online from that device
55% of all cell phone owners use their cell phone to go online with 17% being “cell-mostly internet users”
62% of all companies that implemented responsive web design showed increased sale

There are three very important elements in responsive web design.

  • Flexible Layouts
  • Flexible Images
  • Media Queries

Responsive web designs create flexible layouts so that fluidity is embraced as browser widths change, and fluid grids will resize and reposition elements when necessary. Responsive web design uses flexible images that are context aware. Consider them floating elements that know where to go when being viewed by a given resolution. The same applies to content (words) and other elements. To achieve scalability, CSS media queries are used to apply different page styling according to certain parameters. The key is in the coding, that allows for all elements to look sharp in every context or resolution, as opposed to shrinking their size (and beauty) to fit a smaller screen, or resorting to the ever-dreaded horizontal scroll.

Responsive Website Design is rather important for any business owner who has a website. With a known statistic that suggests that approximately 50% of Internet browsing is being done from mobile devices, there is a pressing need to deliver positive and enjoyable user experiences regardless of the device being utilized.

 

Jees

How to build traction on your website?

When someone lands on your website for the very first time, exactly what happens?

That’s the most crucial point of conversion for any website: That moment when a new visitor takes their first look into your page and makes a decision whether or not they’ll stick around a little longer to learn more. I hope that they do. But what then? Are they totally absorbed and compelled to go deeper and take the next step to subscribe, get in touch, or even purchase something?

The goal of any kind of website you design is always to build traction with your target audience. Whether you’re designing a site for a client, or you’re designing one for your own startup — whether it’s a site for a product, an event, or a service — if it’s not building traction, then it’s not assisting your business move forward and grow. In this article, I’m going to share a few simple, but important tips to help you design a site that performs its primary duty: Build traction with your audience and also convert them to customers.

Know your target audience

Hopefully, you know who your website’s intended target audience is. And hopefully it’s very specific. For example, rather saying your product is targeted at small business owners, narrow it down even further: “It’s a product for small business owners with 10 to 20 employees working primarily within software as a service.” Don’t be afraid to niche down to the point you’re excluding periphery users. You’re better off focusing your message on your primary audience, as this will allow you to resonate with them. The others will discover ways to fit your product to their use if it really provides the solution they need. But knowing who your audience is only the first step. You also must know them. What do they care about? What is challenging them? What are their goals? How can you produce a “win” for them?
Through in-depth audience interviews, and keeping tabs on the common questions that are raised — either through support, your contact form, or in person — you can get to know your audience on a deep level. This helps you craft a website and message that cuts straight to the things that matter most to them.

 

Speak to one person (not many)

We all want to design websites that receive a large number of unique visitors per day. So the common mistake that I see website owners make is they write their copy as if they’re speaking to a crowd of individuals. That might make sense from your perspective as the website owner who sees thousands of hits in analytics. But to each individual visitor, your message feels impersonal and bland. A much better approach is to speak to one individual person — your target customer — and write as if you’re having an intimate one-to-one conversation. This is how you develop a deep relationship and build trust with your audience.

By speaking in terms they relate to, and talking about things they care deeply about (you know what those things are, don’t you?), you’re setting the stage for a successful visit or transaction.

Focus on a single call-to-action

You’ve seen those sites that bombard you with popups, slide-ups, sidebar opt-ins, bottom of page opt-ins, and oh-by-the-way — like us on Facebook, Follow us on Twitter, and while you’re at it, would you like to chat with us live right now? If your visitor’s attention is pulled in too many different directions and none of those are the actual content of the page, you’re in bad shape. Very few people will decide to opt in or buy right away without reading something of value first. And those that do are not highly qualified and likely won’t ever purchase from you.

A more logical approach is to keep the focus on your content first. Clean, unobstructed views, with a limited number of callouts, links, and action buttons around. With highly compelling content comes engagement. That implies that once a visitor reads something thought provoking from you — it could be an article, an overview of a product’s benefits, a video, whatever — then they’re ready to take the next step. In fact, they want to.
That’s when you present one single, relevant, call to action. For example, if it’s a blog article about the latest CSS3 technique, the single call to action on that page could be a newsletter opt-in with a free email course about CSS3 essentials.

Prioritize your navigation

If you’ve put together a site map, prior to designing and building out your site, you may find there are many different sections, with many pages within each section. From your product tour pages, to pages about your company, contact pages, and so on. Don’t try and include every page in your main navigation. Split up your navs and prioritize. In your main navigation, I like to include what I call “mission critical” pages. These are the pages that contribute to making the sale. For example, I consider a page about the product and its benefits a mission critical page. The pricing page is mission critical. A contact or signup page is mission critical. The goal is to tone down the number of pages included in that primary navigation. Why? You don’t want your visitor scratching their head, asking themselves “where should I go next?” Make that decision easy and give them only a few choices.

The rest of your pages, such as your About page, frequently asked questions, and team bios, can fall into a secondary navigation, somewhere out of the way. Sure, these might be necessary pages to include in your website, but they don’t need to be front and center.

Jees

The 2013 year end report on Design trends

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Design can make or break websites these days. But the problem is: It’s not always clear how to improve the design of web sites, mobile apps and connected devices. Is it just about making them cleaner, more streamlined, and less cluttered?

Clean icons

I’m purposely not calling these flat.Whether designers like it or not, iOS7′s design will force them to also create cleaner icons, lest their creations look like tacky dinosaurs in Apple’s clean interface. Expect more minimalist icons that are easily recognizable across platforms and across the color wheel.

Bold colors

Speaking of the color wheel, unless you want your app to be invisible, it must be rendered in color. If you’re like many people, your app dock these days is probably a sea of blue. Apple’s new design is a boon for color theorists. While traditional app colors like blue suggest reliability, they also infer the status quo. Using bright colors can provide a visual indication that something new is in the works.

Data integration

Instead of creating data visualizations in other software and uploading them onto a website, data-driven elements are part of the web page from the start. The result: interactive data visualizations that are also crawlable, meaning they can be found through a search engine. Tools like this continue the trend of making data part of the design process, not an afterthought.

Web typography

Web fonts used to mean a handful of glorified print fonts that were simply digitized for the screen. That meant many of the design elements that made text beautiful in print failed to shine in pixels. The proliferation of web-safe fonts presents all kinds of new possibilities for making fonts look as attractive as the content it’s expressing. Keep an eye out for more expressive fonts and larger font sizes.

Parallax scrolling

Parallax scrolling—a trick used in animation when background images move more slowly than the foreground text—is tricky. But done well — like in the New York Times’ ”Snowfall” or The Verge’s arcade piece—it creates an immersive experience, and punctuates a story with necessary breaks, transitions and visual cues.

Social Media Badges

Marketing is one of the ultimate determining factors in a website’s success or failure. Social media and viral marketing are exploding in many different websites. Digg used to reign popular in this domain but has since conceded to rivals like Reddit. You can check practically any social community for sharing badges and will likely find a great solution. You can position these badges pinned to blog posts and articles anywhere in your layout. These are still used actively by readers and fans who want to share content quickly on places like Facebook, Twitter, or even LinkedIn.
User interface design is one of the most complex topics when building digital products. This rings especially true for website layouts, trying to match navigations and content styles for a successful user experience. These design trends aim to point designers in the right direction.I hope you may consider some of these ideas and think about how they do affect modern day websites.

Jees

Going mobile- The new age of mobile web design

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The new age of mobile web design

 

Today there’s no doubt that mobile devices are having and will continue to have an impact on web browsing, especially when it comes to online interaction between businesses and consumers. For your site to work well on a mobile handset, it must follow the accessibility design guidelines for building mobile Websites which are set by the W3C. In mobile phones, the technology called the WAP is used for browsing. Because of the limitations of WAP browsers in terms of screen size and allowable download, you will need to strip down your current design. The easiest way to build your mobile Website is to modify your existing Internet site to make it compatible for mobile handsets. If you decide to do so, expect that there will be big changes in terms of layout, design and construction. Some of these are-

 

Design, content and more-

Leverage the intuitive power of touch UI by minimizing interface chrome (buttons, tab bars, checkboxes, sliders and so on) wherever possible and putting your content on the space available. Responsiveness is of prime importance when dealing with design for a website based to be run on mobile devices. If your user does something, your app needs to acknowledge the interaction instantly.  Avoid scrolling. I can assure you that ‘below the fold’ exists for mobile. Also, having a non-scrolling screen has a more solid and dependable ‘feel’ than a scrolling view because it’s more predictable.

Size

As for general website design, you can have a large screen size of 14 or more bur for mobile, you have limited size which users can see to view your website. So designing mobile website, size should be the main concern and you must arrange and placed things which are most important and which are most needed.

Platform

You must have to consider mobile device properly. What resolution, common screen size, the way they can access the website. Touch screen phones doesn’t have much problem viewing website from different view whereas for mobile devices with keypad, it has one single button to access and view different portion of website. You must think about this while designing the layout.

Accessibility

The file or object you use for mobile websites, must be compressed one and can be loaded quickly without making the extra load on the viewer’s GPRS plan.  The website should be prepared in a way that promotes thumb use. According to a recent survey, mobile internet users use their thumbs for browsing through websites. So create a website that is “thumb friendly”. Also, typing stinks even on the best devices, so you should do what you can to make it easier for your users.

As you can see, there is a lot to consider before designing and building a mobile website. The principles of mobile design are different than those of conventional Web site design. If you do not have the time or patience to learn new coding practices, then consider hiring a firm that specializes in mobile Web site design. ColorCuboid offers complete mobile web design and development solution to clients across the globe. Contact us today!

Jees

The importance of Web development

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Nowadays, no company can think about making it big without having its very own website to get in touch with the global client base. While bigger businesses and MNCs can afford to have their own web development team to meet the needs of internet marketing requirements, small businesses cannot go for it. In such type of companies, the work associated with Web Development is taken care of by webmasters or graphic designers. Majority of them outsource their requirements for such type of services on a contractual arrangement. You will discover a lot of web development companies and qualified professionals who have been into Web Application Development, Software Development and Website Development for several years. Such type of companies enjoys an outstanding status as a reliable service provider. One has to communicate with dependable Web Development agencies to generate the perfect type of website to publicize their business. Contact ColorCuboid today for your website requirements!

Right from the development of world-wide-web by Lee Berners in the 1990s, the entire world has now been minimized to a marketplace in which all of the nation’s regardless of dimension as well as spectrum of operation are participants in the internet marketing discipline. With the surge in the amount of web development firms this sector now produces revenues in billions of dollars. Owing to the most recent technical advancements in IT, Web Development is now ever so active as well as demanding market. Pros associated with crucial areas for example Web Application Development , Software Development or Website Development have the option to either work as a freelancer or alternatively, be employed in reputable companies to earn substantial earnings .

In the future, the range of web development services will certainly spread out to modern horizons with customer orientated strategy as well as cut throat levels of competition. Round the clock customer care support, outsourcing, online banking, payment of bills, online sales and purchases are the result of customer needs and comfort .Financial transactions are performed within just minutes be it, payment, receipt or simply transfer to and from any region across the world. Automation and swiftness are paramount to the triumph of Web development in promoting internet business. Customers are able to log onto the website and browse through variety of stores, products and solutions within just an hour or so and also get a lot more value for money spent.

Lowered price of web hosting as well as web development seems to have opened up business locations for everyone i .e. It no more remains the right of large businesses. Anybody can find web development sites who provide free of charge platforms, web development resources as well as other systems to novice as well as skilled clients.

With over 13 years of expertise in the IT Industry, we have carved out a niche for ourselves to become an enterprise class solutions provider.We started providing Ruby On Rails development and ruby on rails consulting services through Railscarma in 2006 when it was still in its nascent stage. We also provide web design and development services through QatarCarmatec ( web design Qatar Company).

Jees