Google has always ranked sites that contain high-quality contents. In a bid to ensure that, only blogs and sites with first-class contents are ranked highly, they introduced Panda, which functions to weed out blogs and websites that make use of illegal back linking systems to gain rankings. This in turn allows deserving blogs and sites to get high ranking. Panda utilizes strict criteria to evaluate the superiority of a blog or site content.
Now, the SEO community is up and talking about Google’s updated algorithm, named Penguin which, essentially is a Google Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering, ‘what is so different about penguin?’
The strategic goal that Panda and Penguin share, is to display higher quality websites at the top of Google search engine results. However, sites that were down ranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing). Spamdexing, is the use of number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system. Whereas, link bombing is the creation of large numbers of links, that cause a web page to have a high ranking for searches on unrelated or off topic keyword phrases. Google Penguin looks to see whether the links you’ve got form an unnatural pattern. Do you have ‘too many’ keyword rich links? Is your site adding links in a regular pattern, a set number per month? Or, did you suddenly acquire lots of keyword rich links, having not had very many before? Google will detect these patterns and may choose to downgrade the value of the ‘unnatural’ links and, your website rankings too, will go down!
Things to keep in mind
Content,content,content!
Repetition of words signifies the importance of the word “content”.It’s clear that Google is becoming increasingly good at spotting mis fed or poor quality content. So, it makes sense to invest more time thinking about making yours stand apart. Run a site audit and find out the problems your content may be having and, change them immediately. The ideology you have to follow while coping up with SEO is, “keep on learning”. Work on something, see what the effect is, then work on something else and, see what happens. Get a sense of what works and what doesn’t. This way, you will learn new techniques for improving website rankings and, get a Google update plug in to stay abreast with the changing SEO scenario. Google search engine methodology is hard to follow but, not impossible.
Links,back links and what not!
Links are still important for increasing your website visibility but Google, through Penguin has started evaluating the quality of links that are available on your site. You have to make sure that you find links from quality websites. Creating good content is one way of attracting links and, many more are available in the open market like, reviewing products on Amazon. Legitimate link building seems to be the new ‘in-thing’. Start investing time to do it!
All said, the best way to recover from the Google Panda update(Penguin)effect is through professional copy writing of your website. Even if your site wasn’t affected by the Panda or Penguin updates, you shouldn’t assume that you’re safe. Google has made every indication that it intends to weed out low value results from the search results. Getting your content quality up offers one of the best opportunities to protect your site from future changes.
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