Why your Business Needs a Specialist for Website Design

It goes without saying that every business needs a specialist for their website design. This does not only help them put up with a striking presence on the web but it actually, helps them ensure the commercial success of their website.
With a specialist on board, they can rest assured that their target audience will be able to find all the information they seek as well as proceed to the shopping cart for purchasing any products they get interested in, while going through the website. The very process of website design a specialist adopts, can incite interest of the users in the particular offering they seek out.
So, if, with your business, you wish to cater to a larger audience across geographies or meet the convenience needs of your customers, you should seek the help of a website design specialist to understand how you should go about your web presence. A specialist designer usually has the experience and deeper understanding of what information your customer finds relevant and what are the most effective ways to present it on your website to make it look appealing. They know how a design can convey all about ‘what you are’ and ‘what you offer’ within the first 2-4 seconds. They know it is vital since if your design is not able to accomplish that, it can actually turn out to be a commercial failure.

Specialists know the value of good web design:
A good design makes our brand identity more consistent and it is more likely to make more visitors stick around instead of bouncing straight away. Specialists have a great sense of understanding as to how a good web design could turn out to be most profitable business and also how, there are types of businesses that have their own unique accessibility requirements. They are capable to ensure that those needs are met, which implies that they may come up with ideas that the newer businesses may not even know about.

Specialists Know Our Industry:
A specialist for web designing is completely cognizant about details such as what design, what layout, what feature & functionality works out the best for what kind of a business. Expertise saves the time and money for any business by knowing all such nitty-gritties. A business may just know a part of what it wants on its website but a specialist will always have complete insight into what all needs to be there, in order to make a lasting impact and make the business stand out.

Specialists know marketing:
Under supervision of a design specialist, the content will be designed in a way that ensures when consumers search for the type of services offered, the website will rank prominently and also, that the content will be optimized for mobile devices. A specialist can also set up a blog and either manage it or advise the business on getting the most out of it.

We have established ourselves as a provider of enterprise class solutions with the technical prowess gained in over 13 years of industry experience. We started working on client projects based on Ruby on Rails Development right in the initial days of this technology and have, since grown into RoR experts along with its development. We also offer our superior web design companies / services in qatar under our brand Carmatec Qatar( web design qatar company), to cater to our customer-base in the middle east.

We also provide Seo Services in Qatar to cater our client needs.

Typography for Web Design

Typography

What is typography?

Typography is defined as the art and technique of arranging and presenting written language in an aesthetically pleasing manner. The primary objective of a website is to convey information in an easily accessible way. A great design can be ruined by the inappropriate presentation of content in it, such as, by using fonts that are illegible and unattractive. Every web designer should have a basic idea about typography and be able to recognise which font would present a website in the right way, and convey the right look and feel effectively.

What can the designer do?

There are certain typographic properties that is entirely upto the designer to select and use appropriately. The most important of such properties is the font family. Selection of which is how the font for the required page is chosen. And there is the font stack which is a collection of font families that you will be using for you precious website. Font stack is like your list of font families that you prefer to use.

Next comes font weight. Font weight refers to the relative thickness of a character’s strokes. Remember how we make the text light, regular, bold, and extra bold etc. in a text document. Similarly the font weight can be specified using stylesheets as well. The weight of a typeface is determined using the TrueType scale, which runs from 100 to 900. In this range 400 is what we see as regular weight, getting bolder as it goes higher and lighter as it goes lower.

Casing is another call that the designer usually takes. Casing refers to size of the letters. Uppercase would comprise of capital letters and lowercase would be smaller letters. Uppercase and lowercase letters go together to make these forms such as sentence case, title case, toggle case etc. These are essentially used to present the content in such a way that it is recognizable based on its intent.

Letter spacing is the space between consecutive letters. Manipulating the letter space can dictate the readability of the content on your website. Letter spacing can manage the trade off between readability and aesthetic attractiveness. Letter Spacing should be carefully managed to obtain the right look and feel for the content. Letter spacing is also known as tracking. Like letter spacing, another variable that determines the readability is word spacing. Word Spacing refers to the spacing between words.

Another important concept is Kerning. Kerning is the adjustment of the spacing between individual letter forms. Appropriate Kerning also contributes to readability.

Readability is also affected by line-height. Line-height refers to the vertical space between each individual line in the content. It should be a balance between cluttering text and the lines appearing too far apart.

Selecting a typeface

There are two kinds of typefaces to select from, serifs & sans-serifs. Serifs are the name given to those additional strokes that terminates a main stroke. San-serifs are such typefaces that are devoid of any such additional strokes.

Serif typefaces are said to provide fluidity and an easier reading experience. But the main disadvantage being their characteristic of tiring out the reader with too many elements. They are said to complicate the typeface at times.

Sans-serif fonts are much better suited for web development as they are easily readable with enough white space between individual letters in the type form. And their less complicated appearance has led to their constant increase in popularity as the typefaces suited for the web.

Design Platform Options for Effective Website

Building an impressive web site takes work, whether you love to code or don’t know the first thing about it. There are lots of tools which aim to make creating a site easier, but no single option fits everyone’s needs. Online website builders usually require their users to sign up with the web hosting company. The range of services varies widely between creating basic personal websites or widgets to making e-commerce websites. These sites are usually either template based or on more flexible platforms which are totally design-free. Here’s a list of top web-design platforms available-

Squarespace

Squarespace tops the rankings when it comes to ease of use. Sites are incredibly simple to build via the well-designed default templates. These templates are customisable, even if you don’t know how to code, and they’re minimal enough that a few changes will give your site a unique look. Seasoned coders get an even larger amount of flexibility. Anyone can use it, and it will teach you how it works the first time you sign in. Squarespace offers so many beautiful templates that you’ll have a difficult time making a choice.

WordPress

WordPress has been the CMS of choice for many bloggers and web site creators for years.WordPress is an open source project with an enormous user base and developer community. Not only is the platform easy to use when creating sites, if there’s something it can’t do out of the box you’ll usually be able to find a plug-in (or 20) that solves the problem.

Webnode

Webnode is a free and easy website builder. It is simple, free, and on-line. Users can also use their own domain. Webnode is ideal for one’s site and e-shop as it has hundreds of modern templates are tailored to everybody’s personal needs.

SnapPages

SnapPages is a simple “drag-drop-done” web page builder with professionally designed website templates that are easily customizable. One may also create their own template so that they would not end up with another cookie-cutter website. SnapPages is flexible regardless of the website usage for an organization, small business, or personal use.

350 Pages

350 Pages allows website building within minutes with hundreds of professional designs, no technical skills requirement, and a drag-and-drop-objects interface. Users will also be able to sell theur products online using e-commerce features from 350 Pages.

Blink

Blink is suitable for those who are interested in creating professional website that sells without technical programming or web design skills. Users may easily accept credit card payments from their website and will be able to work from any corner of the world. There is no need of purchasing expensive web design software. Everyone can create an unlimited number of websites with simple drag-and-drop functionality.

HyperWebEnable

HyperWebEnable offers an absolutely free website with your own domain name. Various add-on scripts can also be added to your blog. Users will also be able to make money with their website via monetize. Additionally, HyperWebEnable provides unlimited webspace to host your website with unlimited bandwith, technical support via email for your website, tips to improve page traffic and rank, free domain renewal, and advertisements on the blog.

The service you choose will always come down to the needs of the site you’re creating. Even if you really like one of the services we have discussed here, remember that the next site you create may work better with a different tool. Choose wisely for the best results and you’ll create a site that you’re proud of.

ColorCuboid Designs offers the best Web Design and Development Services. Tell us your requirements now!

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Aromal Rajagopal is the CEO of Carmatec IT Solutions Pvt Ltd, which is the parent company of ColorCuboid Designs. When he is at work his passion lies in helping businesses realize value in their pursuits. During leisure his interests are photography, design, art, travel and making a difference to the world where we all live in.

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