Why your Business Needs a Specialist for Website Design

It goes without saying that every business needs a specialist for their website design. This does not only help them put up with a striking presence on the web but it actually, helps them ensure the commercial success of their website.
With a specialist on board, they can rest assured that their target audience will be able to find all the information they seek as well as proceed to the shopping cart for purchasing any products they get interested in, while going through the website. The very process of website design a specialist adopts, can incite interest of the users in the particular offering they seek out.
So, if, with your business, you wish to cater to a larger audience across geographies or meet the convenience needs of your customers, you should seek the help of a website design specialist to understand how you should go about your web presence. A specialist designer usually has the experience and deeper understanding of what information your customer finds relevant and what are the most effective ways to present it on your website to make it look appealing. They know how a design can convey all about ‘what you are’ and ‘what you offer’ within the first 2-4 seconds. They know it is vital since if your design is not able to accomplish that, it can actually turn out to be a commercial failure.

Specialists know the value of good web design:
A good design makes our brand identity more consistent and it is more likely to make more visitors stick around instead of bouncing straight away. Specialists have a great sense of understanding as to how a good web design could turn out to be most profitable business and also how, there are types of businesses that have their own unique accessibility requirements. They are capable to ensure that those needs are met, which implies that they may come up with ideas that the newer businesses may not even know about.

Specialists Know Our Industry:
A specialist for web designing is completely cognizant about details such as what design, what layout, what feature & functionality works out the best for what kind of a business. Expertise saves the time and money for any business by knowing all such nitty-gritties. A business may just know a part of what it wants on its website but a specialist will always have complete insight into what all needs to be there, in order to make a lasting impact and make the business stand out.

Specialists know marketing:
Under supervision of a design specialist, the content will be designed in a way that ensures when consumers search for the type of services offered, the website will rank prominently and also, that the content will be optimized for mobile devices. A specialist can also set up a blog and either manage it or advise the business on getting the most out of it.

We have established ourselves as a provider of enterprise class solutions with the technical prowess gained in over 13 years of industry experience. We started working on client projects based on Ruby on Rails Development right in the initial days of this technology and have, since grown into RoR experts along with its development. We also offer our superior web design  services in qatar under our brand Carmatec Qatar( web design qatar company), to cater to our customer-base in the middle east. web application development company

We also provide Seo Services in Qatar to cater our client needs.

Typography for Web Design


What is typography?

Typography is defined as the art and technique of arranging and presenting written language in an aesthetically pleasing manner. The primary objective of a website is to convey information in an easily accessible way. A great design can be ruined by the inappropriate presentation of content in it, such as, by using fonts that are illegible and unattractive. Every web designer should have a basic idea about typography and be able to recognise which font would present a website in the right way, and convey the right look and feel effectively.

What can the designer do?

There are certain typographic properties that is entirely upto the designer to select and use appropriately. The most important of such properties is the font family. Selection of which is how the font for the required page is chosen. And there is the font stack which is a collection of font families that you will be using for you precious website. Font stack is like your list of font families that you prefer to use.

Next comes font weight. Font weight refers to the relative thickness of a character’s strokes. Remember how we make the text light, regular, bold, and extra bold etc. in a text document. Similarly the font weight can be specified using stylesheets as well. The weight of a typeface is determined using the TrueType scale, which runs from 100 to 900. In this range 400 is what we see as regular weight, getting bolder as it goes higher and lighter as it goes lower.

Casing is another call that the designer usually takes. Casing refers to size of the letters. Uppercase would comprise of capital letters and lowercase would be smaller letters. Uppercase and lowercase letters go together to make these forms such as sentence case, title case, toggle case etc. These are essentially used to present the content in such a way that it is recognizable based on its intent.

Letter spacing is the space between consecutive letters. Manipulating the letter space can dictate the readability of the content on your website. Letter spacing can manage the trade off between readability and aesthetic attractiveness. Letter Spacing should be carefully managed to obtain the right look and feel for the content. Letter spacing is also known as tracking. Like letter spacing, another variable that determines the readability is word spacing. Word Spacing refers to the spacing between words.

Another important concept is Kerning. Kerning is the adjustment of the spacing between individual letter forms. Appropriate Kerning also contributes to readability.

Readability is also affected by line-height. Line-height refers to the vertical space between each individual line in the content. It should be a balance between cluttering text and the lines appearing too far apart.

Selecting a typeface

There are two kinds of typefaces to select from, serifs & sans-serifs. Serifs are the name given to those additional strokes that terminates a main stroke. San-serifs are such typefaces that are devoid of any such additional strokes.

Serif typefaces are said to provide fluidity and an easier reading experience. But the main disadvantage being their characteristic of tiring out the reader with too many elements. They are said to complicate the typeface at times.

Sans-serif fonts are much better suited for web development as they are easily readable with enough white space between individual letters in the type form. And their less complicated appearance has led to their constant increase in popularity as the typefaces suited for the web.

We have established ourselves as a provider of enterprise class solutions with the technical prowess gained in over 13 years of industry experience.With the help of our talented rails developer FromRailsCarma We started working on client projects based on Ruby on Rails Development right in the initial days of this technology and have, since grown into RoR experts along with its development.

Responsive Vs. Adaptive- Which to choose?

When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are commonly confused, and some may refer to responsive as a subset of adaptive technologies. Therefore, it’s helpful to make sure all parties involved are using the same terminology when talking about site implementation. Understanding the key differences between responsive and adaptive design will keep everyone on the same page and help you select the best approach for your project.

While adaptive design is quicker and easier to implement, it’s generally a bad practice to go about. It caters to today’s devices only and doesn’t make provisions for new devices with different widths that may be released tomorrow. Responsive on the other hand, works with every width between the smallest and largest versions. While this means much more work on the developer’s part to ensure there are no breakpoints within the site, it also means the website is much more likely to work properly on any new device.
Which one to choose?

The correct answer is totally up to you. Both adaptive and responsive designs are great choices to ensure that your site is viewable on both mobile devices and desktops while using only one site. If we had to pick one, we will choose responsive as it is totally flexible and works on both mobile and desktops with the same perfection. ColorCuboid as a leading web design & mobile app development company offers complete mobile web design and development solution to clients across the globe. Contact us to know how we can make your website responsive today!

Stand Alone or Stand out- Tricks for better Web Design

Picture courtesy-daviddrury.com

Picture courtesy-daviddrury.com

There are a lot of details to consider when designing and developing a web site. In reality, it can seem like an endless list — but if you look carefully you’ll see that there are certain elements that are more important than others, elements that are used consistently among the most successful sites. Once you’ve completed the conceptualization of your website, the rest of the elements fall into broad categories ranging from User Interface design to content creation to actual development.Some tips for building a good website are-

Well thought out User Interface

The user interface is the foundation of any good functional web site. When designing a site, you’ll need to take into consideration your average user. Who is going to be visiting your web site — who is your ideal customer? Are they tech-savy? Or, are they not? People visit your website to find information or the product they are looking for. You will want to be sure that your navigation is easy to spot and consistent throughout the entire web site. Make it obvious where the user should click both in terms of your primary navigation, as well as for links within your content areas. It’s helpful to create an image of your ideal visitor and have them in mind when planning out the design for your site. Be sure you offer everything on your site that they would want to find before buying from you or, becoming a subscriber.

Good Content

When writing the copy for your web site, it’s important to provide helpful, knowledgeable information about your company, products, services, etc. If you’re running a blog, informative articles related to your area of expertise are incredibly helpful as well. You might have a pretty web site which will catch someone’s eye, but if the content is no good, there are strong chances that they wont stick around.

Use of Flash

Flash has its uses, but I don’t think there’s any reason for using it to power your website. When done badly, it can take up bandwidth, can confuse users with bizarre navigation and control mechanisms, and there are plenty of issues relating to accessibility. So, make sure that you use flash, but, keep it to minimum. Don’t overuse it!


Texture is the physical quality of a surface. Applying some sort of texture to nearly every element of your work is also becoming extremely trendy in web design right now, so it’s important to think about when, where and how to use it. It all seems very obvious, but it’s also extremely easy to fall in the trap of using random textures just to make things look more tangible. Just like all other elements, take strong consideration in whether or not the textures you’ve chosen fully support your desired concepts.

Search Engine Support

If you have a large web site or blog, having a search field is incredibly helpful. There’s nothing more frustrating than surfing through hundreds of pages to find specific content. You can use a Google Search Engine on your site, or if you have WordPress, this will be fairly easy to accomplish. It’s not quite as easy to set this up with a static html site, but there are still services out there that will let you incorporate a functional search box onto your site.

Use a combo- XHTML and CSS

The days of using html tables for layout and design are long gone. The best developed sites use a combination of XHTML and CSS (Cascading Style Sheets), which create a separation of design vs content. With this separation of content from design, the search engines no longer have to wade through all of the excess code to find out if your content is relevant, either. And with separate files, the content can load quicker, too.

Image optimization for Web

It’s important that your website images are saved in an compressed format. Not too much that your images become pixelated, but as much as possible while retaining quality. Programs like Adobe Photoshop have a “Save for Web” feature that will automatically convert your image to 72dpi, as well as give you a variety of compression settings when saving your images. For web this will likely be either png, jpg or gif depending on the particular usage.

For a good website a strong concept is mandatory, otherwise your design will fail. You will be mixing and matching styles with no core values in mind. It could look pretty in the end, but that’s simply not enough in today’s market. Take some time and really think about where you want to start. Building on bad ground will yield bad construction. So, plan your moves carefully to see better results.

ColorCuboid Designsis a leading website design & mobile app development company in India. We provide mobile application, software development and seo services globally. Tell us your requirements now!

A Framework for businesses to manage and minimize risk in Online Presence

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Aromal Rajagopal is the CEO of Carmatec IT Solutions Pvt Ltd, which is the parent company of ColorCuboid Designs. When he is at work his passion lies in helping businesses realize value in their pursuits. During leisure his interests are photography, design, art, travel and making a difference to the world where we all live in.

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Essential Components of a successful Web Presence and Web Development Plan

Internet today

As internet is being widely adopted, using website as a tool for achieving business goals s  getting popular. At the end of 2011 the user base has grown to 2.2Bn, up from mere 16Mn at the wake of 1995. Among this large population, United States leads the pack in terms of internet penetration at  78.6%, followed by Australia and Europe at 67.5% and 61.3% respectively. (source: internetworldstats.com).  It’s a matter of fact that today and in the coming years web presence is extremely important for anyone who wants to communicate to a large audience in the most efficient and cost effective manner.

How to have efficient web presence that is goal oriented and reaches the target audience?

At a very broad level the main components to see results in your endeavor in establishing a web presence turns out to be, Compelling content and communication that “Connects” with your target audience. Content that is original, informative and hence engaging to the end user is of utmost priority. A good amount of time needs to be spent in this area to generate a communication framework that your audience can relate to.

Presentation of the content, through a website that is developed with User Experience given as paramount goal for the web design/development team will take the entire effort to a new level of fulfillment. A good design and Standards Oriented Implementation goes a long way in ensuring that users spend more time on your website. This is a critical point which is considered by many search engines to send traffic to your website and based on the time spent by the user on your site send more who are looking for similar content. This works as a feedback loop and better the content more visitors who are relevant would be visiting your website.  Further content has to be arranged, made accessible and communication sequenced in such a way as to attain business goals that ranges from brand building, a sale or signing up the newsletter.

Standards Compliant Websites are very important as it ensure that websites are displayed in the intended way to the users, as well as are easier to be parsed by search engines which can be one of the primary sources of traffic to the website.  Web development should be done by experienced hands who understands and keep themselves abreast in the ever changing world of technology used for web site design.  The web is quickly progressing to a standard compliant system where website code will be strictly checked for errors. Poorly coded websites have very good chances of going obsolete due to non-compliance to standards.  Hence it’s a wise idea to ensure that all your webpages are validated at w3c, which is the reference body for HTML (language used for website development) to ensure compliance. The validator can be found at, validator.w3.org.

To summarize, Quality content, standards compliant websites, user experience and  being goal oriented are the main components of a successful web presence strategy.
We have established ourselves as a provider of enterprise class solutions with the technical prowess gained in over 13 years of industry experience.With the help of our talented rails developer from RailsCarma We started working on client projects based on Ruby on Rails Development right in the initial days of this technology and have, since grown into RoR experts along with its development.

ColorCuboid as a leading web design and mobile app development company offers standards oriented web presence and web design solutions that are results driven.

Aromal Rajagopal is the CEO of Carmatec IT Solutions Pvt Ltd, which is the parent company of ColorCuboid Designs. When he is at work his passion lies in helping businesses realize value in their pursuits. During leisure his interests are photography, design, art, travel and making a difference to the world where we all live in.

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Web Presence and Branding Solutions by ColorCuboid launched!

ColorCuboid is a venture of Carmatec IT Solutions which is in its 9th year of operations as a premium IT solutions provider, delivering service across the globe. In the past Carmatec has undertaken and successfully completed numerous Web Development and Web Design Projects with a 100% Customer Satisfaction. Businesses have always praised and recognised Carmatec for delivering them with the best possible work, which has helped them achieve new horizons in their sales and brand value. With this experience, expertise and passion to deliver the best, Carmatec has now given a new name to its Web Development and Design division, “ColorCuboid”.

ColorCuboid as a leading web design and mobile app development company proves to be one place where anyone can come see our work and order from us. This brand has been established with an eye to provide a wide variety of custom Design and Web Development services to our clients. We aim at providing a flexible, desired and appropriate service delivery for the assignment entrusted upon us. “Your wish our command.” is our motto and we will in no way refrain from striving forward to deliver your desired end product which caters to all your requirements and expectation. So come hire services from us and let us help you take your business and brand to a whole new level.