Web Usability-Enhanced!

What is the most fundamental characteristic of any productive web presence? What does it all finally come down to?

The answer may amaze you! To guarantee the results of your website, you just need to make your site visitors experience hassle-free and rewarding.
He must obtain the information he is searching for and this method must be straightforward and uncomplicated. That’s it!

“Hey I already know that! What’s the big deal?” This may be the first question popping up in your mind. Correct, it is a very fundamental aspect that generally all of us are aware of. But in the process of developing a website, occasionally we might forget about certain aspects about our website that might eliminate its “usability.” Here’s how to avoid this from happening-

Do not needlessly complicate matters!

Content and navigation are two things that should be brief and to the point. If a visitor to your site sees a labyrinth of directions between him and his desired information, he’ll simply go to some other website. Period.

The importance of self-explanatory web design

The visitor should be fully aware of where he is and what options he has to move forward. Your website must silently guide every footprint the  visitor makes, and abra kadabra, you have a sale!

Make them guess more and think less!

This practice of web users can be used to your advantage. By tactically positioning significant links at dominant places, you can maximize the probability of a user observing and following them.

Relevant options

No web page should be a dead end for your visitors, where they have no options to move forward. But at the same time, users must not be provided with choices that are not even remotely relevant to what they are searching for.


Search Feature- An absolute must!

For most web users, when absolutely nothing works, search does. Many web users look for a search box as soon as they enter a website. The search box must be a prominent feature on each of your pages and should be given a thought during web development for the “searchers” among your audiences.

To conclude, for a effective web presence, try to keep it legitimate and straightforward. People would be instantly drawn to your website if they can quickly look around and obtain the information needed.

ColorCuboid Designsis a leading website design & mobile app development company in India. We provide mobile application, software development and seo services globally. Tell us your requirements now!

Usability is eating the cake prepared by designer or baking it to perfection?

To understand the conflict between designers and usability analyst we need to know…

Why Usability is so important?

Usability, just common term used in today’s age of “ User Revolution ?”. I suppose we have already covered the stage where user used the philosophy to use the internet just to mark its presence on the new digital world.
As User Revolution  stage came in the dynamic pages for interaction between sellers and buyers, companies, .com, e-commerce web sites and such came into being in a billion versions. However, this phase also resulted in complicated and  very expensive websites. Just a good looking design was not enough to get enough  visitors on your site. Which created a rift between the designers and User-ability Analysts, as they both are driven by different set of philosophy.
As now we are in the stage where user or client requirement is on the priority. If we want our Web site to be visited and used often, and to create profit for our businesses, whatever the form these profits or benefits may adopt, we should create a setting which would take into account the user’s experience. If we do not do this in this way, the one who is in control, who is without a doubt in this case: ‘the user’, will forget all about our web site in the time it takes to make a simple click.

Lets see an example during a project at  ColorCuboid, we came across forms where multiple data entry text fields where used to get as much as information from the visitor, where it was a business requirement. However, the set up turned out to be time consuming for the user who in turn avoided filling the form. Therefore, we understood despite the advances in human-computer interaction, forms remain the predominant form of interaction for users on the Web. We started with grouping the related information, second important aspect we worked on was case, as sentence case is slightly easier and thus faster to follow grammatically than title case. Then use of smart defaults to make the user’s completion of the form faster and more accurate. Moreover, most important “Do not ask questions beyond the scope of the form or sudden changes in behavior or appearance makes users edgy”, which solved most of our issues.
So designer needs to understand just by adding nice buttons, color and typography and plenty of jQuery plugins will only solve 1/3 of the form usability factor.

I feel the looks of the website is complimented more if it’s made usable and accessible. Imagine if u like a dress which has beautiful design on it, but doesn’t fit you well. Will u buy it? The answer will be no. Same with one of the other project where the UI design was latest with all latest colors to suit the brand. Initially few categories where listed to us, which fitted well in the design frame. However, later as and when the detail list was prepared, it was getting difficult to get all the categories without disturbing the layout. So we grouped the related categories and exact labeling was done. And for further accessibility anchor links was given, glosses to help the user to select the correct link and even had sitemap for full overview.
Same client wanted a flash animation for landing page, even designers had the chance to showcase great pictures n even include animation to compliment it but FLASH ANIMATION is NOT recommended as USABILITY completely rejects the use of flash, reason, this slows down the loading of the site, the user needs to have at least flash player and one important thing that designers overlook is this animation might impress the viewer the first few times, but after some visit, the same animation loses the impact.

Even the table less CSS is there to help the graphic design , but the conflict between the designer and usability is not just the technical

After all this and many more experience, we all have learned the rules which we need to follow while designing the app or website. So the broad goal of usability can be:
A. Present the information to the user in a clear and concise way.
B. To give the correct choices to the users, in a very obvious way.
C. To remove any ambiguity regarding the consequences of an action e.g. clicking on delete/remove/purchase.
D. Put the most important thing in the right place on a web page or a web application.

To sum it up I would agree with, “Simplicity is the ultimate sophistication.” — Leonardo da Vinci .

Colorcuboid is a leading website design & mobile app development company in India. We provide mobile application, software development and seo services globally.So, if you are looking for any of our services get in touch with us now.