The client is the first and largest online marketplace in Qatar. Their website, which has been in operation since 2008, caters to multiple product categories including fashion & accessories, electronics, home appliances, beauty & healthcare products, groceries, cakes and flowers. The Client is owned and sponsored by a multinational bank adjudged as the ‘Best Regional Commercial Bank’ by a leading banking & finance publication of the region.
The Need For Radical Expansion & Disruption
The Client wanted to tap into the full potential of the e-commerce marketplace in the country. Specifically, The Client wanted to position itself as a market leader in offering online business to a continuously growing network of merchants and establish brand loyalty among the target audience as the go-to store for all major purchases, from groceries and cosmetics to electronics and fashion, and establish online shopping from their store as the norm in the country.