What in god’s name is UX design???

Today I ran across this fun video from UXmastery that digs deeper into the definition of UX design.  Check it out-

User Experience Design (UXD, UED), Interaction Design (IxD), User Interface (UI) Design and other web/application design professionals use the term User Experience Design to refer to the judicious application of certain user-centered design practices, a highly contextual design mentality, and use of certain methods and techniques that are applied through process management to produce cohesive, predictable, and desirable effects in a specific person, or persona (archetype comprised of target audience habits and characteristics). All so that the affects produced meet the user’s own goals and measures of success and enjoyment, as well as the objectives of the providing organization.

One of the main tenets of User Experience Design is simply incorporating user feedback in to the design evolution process. That is, co-evolving the system with its user’s. If the design process is not managed for timely collection, experienced interpretation, and judicious application of user input in to the system’s design revision cycles, then it is not a User Experience Design process. In my view this is the most difficult aspect of User Experience Design. It cannot be achieved without consistent management support. And it is why UX Management, and management by any name, is tightly coupled with UX Design.

In our next blog we will try and explain UX design logics a little further.

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