When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are commonly confused, and some may refer to responsive as a subset of adaptive technologies. Therefore, it’s helpful to make sure all parties involved are using the same terminology when talking about site implementation. Understanding the key differences between responsive and adaptive design will keep everyone on the same page and help you select the best approach for your project.
While adaptive design is quicker and easier to implement, it’s generally a bad practice to go about. It caters to today’s devices only and doesn’t make provisions for new devices with different widths that may be released tomorrow. Responsive on the other hand, works with every width between the smallest and largest versions. While this means much more work on the developer’s part to ensure there are no breakpoints within the site, it also means the website is much more likely to work properly on any new device.
Which one to choose?
The correct answer is totally up to you. Both adaptive and responsive designs are great choices to ensure that your site is viewable on both mobile devices and desktops while using only one site. If we had to pick one, we will choose responsive as it is totally flexible and works on both mobile and desktops with the same perfection. Contact us to know how we can make your website responsive today!
As more and more people are now turning to smartphones and tablet devices, the need for mobile-friendly websites increases. If search engine optimization (SEO) is an important factor in a particular marketing strategy, it is essential to ensure that a website is mobile-friendly. Mobile Internet will eventually overtake desktop Internet, so whether to choose a responsive website or having a separate mobile website is a critical decision. The best options depend on a number of factors; the website’s purpose, target audience, and whether SEO is an important factor.
To get a general idea of the importance of responsive web design consider the following statistics:
91% of all people on earth have a mobile phone and 56% of those are smartphones
72% of those that own a tablet make a weekly purchase online from that device
55% of all cell phone owners use their cell phone to go online with 17% being “cell-mostly internet users”
62% of all companies that implemented responsive web design showed increased sale
There are three very important elements in responsive web design.
- Flexible Layouts
- Flexible Images
- Media Queries
Responsive web designs create flexible layouts so that fluidity is embraced as browser widths change, and fluid grids will resize and reposition elements when necessary. Responsive web design uses flexible images that are context aware. Consider them floating elements that know where to go when being viewed by a given resolution. The same applies to content (words) and other elements. To achieve scalability, CSS media queries are used to apply different page styling according to certain parameters. The key is in the coding, that allows for all elements to look sharp in every context or resolution, as opposed to shrinking their size (and beauty) to fit a smaller screen, or resorting to the ever-dreaded horizontal scroll.
Responsive Website Design is rather important for any business owner who has a website. With a known statistic that suggests that approximately 50% of Internet browsing is being done from mobile devices, there is a pressing need to deliver positive and enjoyable user experiences regardless of the device being utilized.